Shopping was never as convenient for people as it is now. The shopper gets the experience of one stop shop. From apparels to FMCG goods‚ the consumer gets leisure time visiting malls. Each store offers an individual a wide variety be it for choosing a stationery pen or a laptop. One of the reasons for the existence of mall culture is globalization. Products and brands from various places‚ cultures and communities are under one roof. One of the central features of conventional shopping areas
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Electronic Mall By the increase in the internet usage in different aspects of today’s life‚ the amount of creative and innovative ways to utilize the electronic world have eventually increased. It is easy and popular among the users to use search engines as a method to gain access to a specific product or service. However‚ while using the internet for their shopping‚ they may face difficulties regarding to lack of enough information about the product or service they are looking for‚ such as
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clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing and more disposable income‚ of fashionable young people who look as though
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and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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Performance-Based Fire Codes‚ Volume 10‚ Number 1‚ p.12-16‚ 2011 FIRE LOAD DENSITY SURVEY IN FOUR SHOPPING MALLS IN HONG KONG Carmen C.S. Fong and W.K. Chow Research Centre for Fire Engineering‚ Department of Building Services Engineering The Hong Kong Polytechnic University‚ Hong Kong‚ China (Received 1 December 2010; Accepted 11 January 2011) ABSTRACT Fire loads in four shopping malls with 301 retail shops in Hong Kong were surveyed and reported in this paper. It was observed that fire
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Kimberly Campbell English 1013 Comp 1 October 4‚ 2010 “The Mall as Prison” Author David Guterson‚ journalist and novelist‚ spent a week in The Mall of America on assignment for Harpers Magazine. His essay‚ “The Mall as Prison”‚ tells his views on the Mall as a psychological effect on today’s society. He uses witty and sarcastic comments to get his point across. Is American culture being corrupted by what Americans consider a retail structure that is vital to the survival of our needs? He gives
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SM Mall of Asia From Wikipedia‚ the free encyclopedia SM Mall of Asia "No other mall comes close" Location Barangay 76‚ Bay City‚ Pasay‚Philippines Opening date May 21‚ 2006 Developer SM Prime Holdings Management SM Prime Holdings Owner Henry Sy‚ Sr. Architect Arquitectonica No. of anchor tenants 13 Total retail floor area 407‚101 m2 (4‚382‚000 sq ft) No. of floors Main & entertainment buildings: 2 Carpark buildings: 6 Website SM Mall of Asia SM Mall of Asia at SM Prime
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Comparative Study on Consumer Behavior in a Mall/Public Through Observation In Partial Fulfillment in the Requirements for Marketing 312: Consumer Behavior Submitted by: Jay A. Guades January 2013 Chapter I INTRODUCTION In every business enterprise‚ studying the behavior of their customers is a must for a business to know how to target and satisfy their consumer’s needs and wants. Consumer behavior is the process involved when individuals or groups select‚ purchase‚ use‚ or dispose
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Mall of America Why has the Mall of America been such a marketing success so far? The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping‚ guest service‚ convenience‚ and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size
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Lost In The Mall: Misrepresentations and Misunderstandings Article Review Shane Raymer South-central Kentucky Community and Technical College Abstract The studies described in this article investigates whether people can be fed false memories‚ or believe false information‚ into believing that (for example) they were once lost in a shopping mall at a point in their life. Lost
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