Samsung Hybrid Marketing Plan 1.0 Introduction 1.0.1 Purpose of Report This report involves the development of a marketing plan for 12 months from February 2012 to January 2013 for the launch of Samsung Hybrid Smart TV in February 2013 in Singapore which has new motion feature. Samsung Hybrid is being innovated to satisfy the social needs of technology savvy and family orientated group. As a fast-paced and busy country‚ Singaporeans like to have many features in one device to multitask. In
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A marketing plan is a comprehensive blueprint which outlines an organization ’s overall marketing efforts. A marketing process can be realized by the marketing mix‚ which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler‚ K.L. Keller). In most organizations‚ "strategic planning" is an annual process‚ typically covering just the year ahead. Occasionally‚ a few organizations may look at
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OBJECTIVES: 7 IV.1. Mission Statement: 7 IV.2. Objectives: 7 V. MARKET TARGETING: 7 VI. MARKETING POSITIONING: 8 VI. 1. Positioning Statement: 8 VI. 2. Perceptual Maps: 8 VI. 3. Possible Competitive Advantages: 10 VI. 4. Positioning Strategy: 10 VII. MARKET STRATEGY: 11 VII. 1. Product: 11 VII. 2. Price: 13 VII. 3. Place: 14 VII.4. Promotion: 15 VIII. ACTION PLAN & BUDGET: 16 IX. MARKETING CONTROL: 17 X. REFERENCES: 19 I. EXECUTIVE SUMMARY: iPod Nano is a mp3 player developed by
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[pic] PREFACE Marketing plan is conventional part of Bachelor of Business Administration‚ requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically‚ which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy‚ management‚ marketing and other subjects practically. Another purpose of this activity is to introduce
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Marketing plan Each business‚ product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan‚ any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics‚ with the customer
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starting a traditional clothing store because building an inventory will not require as much money. Step 1 Focus on a type of clothing to sell. Step 2 Develop a business plan for your thrift store‚ including the following details: analysis of competing thrift stores‚ especially those in your niche; public relations and marketing plans. Step 3 Lease or buy a space for your store. Step 4 Create buying policies for your store‚ allow customers to sell their second-hand clothing to you‚ including
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Marketing Plan [Yizhi Gao] [Donald Willis] 2013/2/28 i. Executive Summary This paper takes into account the marketing endeavors of one of the most renowned clothing brands in the world‚ and taking into account these accounting specifications‚ a marketing plan shall be devised to seek the viability of this brand in the region of Dallas‚ Texas‚ based on different forums and researchers. With the complications‚ with respect to the clutters‚ gaining toll in the marketing domain of the world
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Contents (1.1) Review the changing perspective in ‘Samsung’ marketing planning. The Samsung Group is South Korea ’s largest company and the world ’s second largest conglomerate by revenue‚ leading several industries in the world. It is composed of numerous international businesses‚ all united under the Samsung brand‚ including Samsung Electronics‚ the world ’s largest electronics company‚ Samsung Heavy Industries‚ one of the world ’s largest shipbuilders and Samsung Engineering & Construction
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Important note: This marketing plan sample mainly illustrates the structure of your marketing plan. But do not follow its content too much because of its deficiencies (e.g. incomplete macroenvironmental analysis and insufficient analysis of the company itself). 1 INTRODUCTION TO MARKETING Marketing Plan Report 2 Content pages 1. Executive summary…………………………………….p.3 2. Situation analysis………………………………………..p.3 3. SWOT analysis……………………………………………..p.8 4. Goals…………………………………………………………
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Online Assignment Submission Birmingham Business School Student ID Number: 1212254 Programme Of Study: Bsc(Hons) Business Management Module: E-marketing Assignment Title: E-marketing Individual Assessment Date and Time of Submission: 27th Feb 2013 11:45 PM Singapore Time Please ensure that you complete and attach this Submission Form to the front of all work that is submitted online. Before submission‚ please ensure that your name does not appear anywhere on your work‚
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