Going Beyond Customer Service Jollibee is no stranger to great service. In fact‚ it’s an operations cornerstone instilled in every employee and manager. But these days‚ it’s a new kind of service that has Jollibee abuzz. It’s called community service—service that goes beyond the corporation’s interests and focuses on making a difference in the lives of Filipinos. Over the past years and before the establishment of Jollibee Foundation‚ the Jollibee Foods Corporation (JFC) through the brands Jollibee
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School of Management MGMT3101 International Business Strategy Session 2‚ 2012 Case Study Assignment The Formation and Evolution of Sony Ericsson Joint Venture 5 October 2012 Contents Synopsis 3 1. Introduction 4 1.1. The Sony Ericsson Joint Venture 1.2. Motivations for Joint Venture 1.2.1. Technology Exchange 1.2.2. Risk Reductions 1.2.3. International Expansions 1.2.4. Financial Goals 2. Strategic Alliances 7 2.1. Alternative Strategies 2
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GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES / IIMRT MBA - EMBA - BMS - GDM - MIS - MIB DMS - DBM - PGDM - BBM – DBA – PGDM www.mbacasestudyanswers.com www.casestudysolution.in aravind.banakar@gmail.com ARAVIND 09901366442 – 09902787224 INTERNATIONAL MARKETING MANAGEMENT Case-1 : The use of the marketing mix in product launch Answer the following questions: 1. Describe what is meant by a business being ‘consumer led’. 2. What are the key parts of the marketing mix? Explain how each works
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What is international strategy? "An international strategy is a strategy through which the firm sells its goods or services outside its domestic market" (Hill 378). One of the primary reasons for implementing an international strategy (as opposed to a strategy focused on the domestic market) is that international markets yield potential new opportunities. Raymond Vernon captured the classic rationale for international diversification (Vernon 191). He suggested that‚ typically‚ a firm discovers an
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Toyota Motor Corporation Company Overview Toyota Motor Corporation is a leading auto manufacturer in the world. Toyota sells its vehicles in more than 170 countries and regions worldwide. Toyota’s primary markets for its automobiles are Japan‚ North America‚ Europe and Asia. It is headquartered in Toyota City‚ Japan and employs about 299‚394 people. Revenues The company recorded revenues of JPY23‚948.1 billion (approximately $203.1 billion) during the fiscal year ended March 2007‚ an increase
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CORPORATE SOCIAL RESPONSIBILITY AND THE SOCIETY By: saheli chakraborty Introduction Corporate social responsibility (CSR)‚ also known as sustainable responsible business (SRB)‚ or corporate social performance‚ is a form of corporate self-regulation integrated into a business model. Ideally‚ CSR policy would function as a built-in‚ self-regulating mechanism whereby business would monitor and ensure their adherence to law‚ ethical standards‚ and internati onal norms. Business would embrace
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The Corporation: A Book Review Joel Bakan’s book‚ The Corporation: the Pathological Pursuit of Profit and Power‚ is a decisive look into the mind of the corporation‚ or big business. It outlines the importance of profit in business and how ruthless corporations are willing to be in order to bring in substantial revenue. The book uses a historical timeframe to portray the ruthlessness of business ever since the idea of the corporation arose in the 17th century. It provides an insight into a world
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New Targets: Early to Mid-1990s A new president‚ Tetsuya Katada‚ took over in 1989. Katada decided that Komatsu’s management had been hampered to some extent by the company’s goal of catching Caterpillar. Whereas this strategy had worked remarkably well in expanding the company while the global market was growing‚ now that worldwide demand for construction equipment was down‚ Komatsu did not have the flexibility to adapt. Katada believed that the creativity of Komatsu’s middle managers had been
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Smith Financial Corporation Smith Financial Corporation Case Study On February 10th 1997‚ Frank Miller assumed the position as the director of data management in Smith’s Information Services department. He was hired to fill a vacancy that was available for more than one year as well as help restructure and reorganize Smith’s Information Services department (Hattersley and Mcjannet‚ 54). The primary function of the Data Management Group at Smith Financial was to manage the distribution‚ storage
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Workforce Management in Corporations [Name of the Writer] [Name of the Institute] Workforce Management in Corporations Introduction The corporations are sum of three elements which are resources‚ corporation structure and the employees. Basically‚ the employees are the most important factor in running the operations smoothly because these are the employees who used to design‚ implement and follow the corporation’s structure. Moreover‚ the employees undertake certain operation which
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