Unit 2 study guide Chapter 3 3 step writing process 1. Plan 2. Write 3. Complete General purpose – to inform‚ to persuade‚ to collaborate‚ or to initiate a conversation Specific purpose – which identifies what you hope to accomplish with your message Memos – are brief printed documents traditionally used for the routine‚ day-to-day exchange of information within an organization Letters – are brief written messages generally sent to recipients outside the organization 4 major classes
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movement in graphical design recognizable primarily by its strict adherence to a structural grid layout‚ mathematically constructed san serif fonts‚ flush left text‚ and factual representation of content. The main principle is organized space that is clearly legible. Siegfried Odermatt remains consistent with International Typography’s style of flush left text with san serif fonts‚ Odermatt is best known for his clear dramatic use of color and type. Much of his work is one-color. He believed that a single
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The Bodoni Typeface Krystal Bradbury DES113 December 13‚ 2013 Pia Bergholtz The Bodoni Typeface The Bodoni typeface represents the Modern typeface family‚ which is noted for being the first movement toward visual expression in type. By discovering information about who created this typeface‚ the inspiration behind the design‚ the visual aspects‚ and the varied uses of it since its creation‚ a greater understanding of the Modern Typeface‚ Bodoni‚ can be reached. The
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As a sans serif version of Georgia‚ Verdana was designed by the same designer‚ Matthew Carter‚ whose aim at developing a humanist sans serif typeface for ‘maximum readability at small sizes on-screen’ (Rawthorn‚ 2013‚ p.55). Bearing similarities to other humanist types‚ Verdana is a Super Normal typeface that takes the specific digital issues of clarity‚ legibility and readability into account. According to a study by the Software Usability and Research Laboratory at Wichita State University (2002)
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software Serif DrawPlusX2. Secondly I went to the internet and took an image from ‘Google’ which showed several people covered in multi-colours and others who were of different heights. Thirdly I placed that image into the Sources table so it would be recorded. Next I inserted the image on Serif DrawPlus X2. I copied the image and made two of them and placed them on each side of the page of my logo. Then I went to Microsoft word and made my logo title by using ‘Wordart’. I then inserted it on Serif DrawPlus
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in gold to symbolize wisdom‚ wealth‚ idealism‚ and high quality. 3. The white color of the eagle and the text for BSP represents purity‚ neutrality‚ and mental clarity. Font or Type Face Non-serif‚ bold for “BANGKO SENTRAL NG PILIPINAS” to suggest solidity‚ strength‚ and stability. The use of non-serif fonts characterized by clean lines portrays the no-nonsense professional manner of doing business at the BSP. Shape Round shape to symbolize the continuing and unending quest to become an excellent
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the groups of type (serif‚ sans serif‚ script‚ blackletter‚ calligraphy etc.) and then understand the characteristics of the type that are in these groups and how they are designed. This understanding will influence your hand drawn lettering. You want to eventually be able to draw letters with the proper weight and stroke contrast without reference material so you can develop your own style. The best way to do this is to focus on one thing at time. For example: say you pick serif to work on first
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in his work. She went on to create Filosofia was created with a great importance on geometry and symmetry. Licko added her own flare like rounded serif endings to help ease the contrast when formatting long boxes of small text. Mrs. Eaves is another typeface with elements of Bononi and Backerville kept in mind. This is often seen as her most famous serif font. In 1994‚ Licko and VanderLans won the Chrysler Design Award. Licko became world famous for her twist on traditional fonts with a modern
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CHAPTER 15 LEASES Overview In the previous chapter‚ we saw how companies account for their long-term debt. The focus of that discussion was bonds and notes. In this chapter we continue our discussion of debt‚ but we now turn our attention to liabilities arising in connection with leases. Leases that produce such debtor/creditor relationships are referred to as capital leases by the lessee and as either direct financing or sales-type leases by the lessor. We also will see that some leases
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Coca-Cola Bottle: Object Analysis The Coca-Cola logo is a very recognisable logo‚ when people think of the colours red and white they instantly think of Coca-Cola. It is famous world round. This month it will be celebrating its 125 year anniversary. Therefore‚ I thought Coca-Cola would be a good contemporary piece of text from packaging to examine. There were different size bottles‚ in different shapes made out of plastic and glass and also coke cans are available too. I picked the Coca-Cola
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