Johnson and Oral-B and new companies such as Procter & Gamble and Smith Kline Beecham who positioned their new product lunches in the super-premium toothbrush segment. In 1991‚ CP launched new products in the U.S market CP and held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991‚ worldwide sales of CP’s oral care products increased 12% to $1.3 billion‚ accounting for 22% of CP’s total sales. 2. How is
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COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992‚ Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s‚ consumers were satisfied with toothbrushes
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for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India. Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive • Tagline: „Fast relief from the pain of sensitive Tooth • Target Market: Children Colgate Herbal White • Target Market: Traditional consumers
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Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient
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Herbal VS Chemical Ingredients in Toothpaste Microbiology Experimental Investigation ________________________________________ Signature of Sponsoring Teacher ________________________________________ Signature of School Science Fair Coordinator Wentao Hao 2501 W. Addison Lane Technical College Prep Chicago‚ IL 60618 Grade 10 Table of Contents Acknowledgements…………………………………………………………….3 Purpose…………………………………………………………………………4 Hypothesis……………………………………………………………………...4 Review of Literature……………………………………………………………5
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and equipment for threshold furnishing segment acquired a small company with toothpaste manufacturing facility and decided to enter the low-end toothpaste segment. The lower end segment of this extension is the fluoride-based market‚ where Hindustan Lever Limited‚ Procter and Gamble‚ and Colgate Palmolive are the active player.Business of toothpaste was new to Anchor so top management developed plans to enter toothpaste market.The new acquisition had a set of salespeople who were merged with the
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Home Care and Pet Nutrition. In 2011‚ the company has hit net sales of US$ 16.7b in worldwide which consistently rose at 7.5% to an all-time record level. (source: Colgate 2011 financial report) By focusing in Oral Care‚ the world’s largest toothpaste maker has always been the popular brand among the competitors. This year‚ 2012‚ The Company is ranked No. 2 as the admired company in the soap and cosmetics industry by Fortune. (source: http://money.cnn.com/magazines/fortune/most-admired/2012/industries/47
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contrast consumer behavior for toothbrushes vs toothpaste. First there is a segmentation in the behavior of the consumer in three groups ‚ first there are people who are health aware and are familiar with tooth brushes and care for teeth ‚ second group is the esthetic group which use the toothbrushes for white teeth and good breath and the third group is the one who are ignorant and don’t care that much. Brushes are much personal items‚ toothpaste is and can be used by the whole family and
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CMF was launched in the U.S in the year 2004. It contributed to Colgate’s record share of 34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance‚ using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a gel
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there are so many different products. Some consumers like to stick to the same brand‚ some like to try something new and some will experiment from time to time. The advantage is being able to make new products such as: mouthwash‚ different flavored toothpaste‚ whiting strip and many more. Some of the disadvantages it that there are so many brands and choices to choose from consumers are not sure what to buy. It is great that there are so many options‚ but consumer are not sure what products are the best
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