Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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coherent marketing mix for a new product or service Introduction In this assignment‚ I am going to describe and explain how Apple uses the marketing mix for one of its latest product‚ a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product‚ price‚ place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Product Strategy The product itself is the core of the brand equity‚ the design of a product able to fully meet the needs of the consumers‚ is a prerequisite for success in marketing. The design‚ manufacture‚ market‚ sales‚ transportation and services of product ‚ contains a strong‚ powerful and unique brand associations.Be able to establish a positive brand image‚ especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions
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Setting a price for a service or product can be very difficult. Patients are now checking to see prices on certain non-emergent services before having them performed. Patients also check prices on medications before they have prescriptions filled. What are the different methods and seven steps for setting an initial price for a product or service? There is much dissatisfaction with the prices of health care services. Consumers face rising co-payments and deductibles‚ employers are feeling the pinch
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APPLICATION OF PRODUCT LIFE CYCLE AND MARKETING MIX 1. Introduction to Product Life Cycle The stages through which individual products develop over time are called commonly known as the "Product Life Cycle". The classic product life cycle has four stages: introduction; growth; maturity and decline. Introduction Stage At the Introduction Stage market size and growth is slight. Products at this stage have to be carefully monitored to ensure that they start to grow. Otherwise‚ the best option may
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Holiday mixes. Discuss the optimal product mix and the total profit contribution. Give recommendations regarding how the total profit contribution can be increased if additional quantities of nuts can be purchased. Give a recommendation as to whether TJ’s should purchase an additional 1000 pounds of almonds for $1000 from a supplier who overbought. Give recommendations on how profit contribution could be increased (if at all) if TJ’s does not satisfy all existing orders. Quantitative Results
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pioneer in the expert of electric fans from Pakistan. Starting with its first commercial export in 1993‚ with a modest quantity & value‚ GFC is now exporting its products to the tune of US$ 12 million annually to more than 30 countries in the World. GFC fans became an instant success due to their quality and durability in the entire markets share these were introduced including countries in Asia‚ Middle East‚ and Africa & Europe. GFC became the first electric fan manufacturing company to win
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Marketing Practice of Silk Product Product "Marketing mix is a combination of the four elements products‚ price structure‚ distribution system‚ and promotion activities-used to satisfy the needs of an organization ’s target markets and‚ at same time‚ achieve its marketing objectives"‚ Marketer ’s success depends on right implementation of this marketing mix. If there is any problem in marketing mix it requires finding out this problem and solution. Researcher has find out the problem
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New Product Development Process The new product development process is the second strategic elements of product development. It is important for company to manage their new product into the market. As stated by Cooper (1994)‚ “a formal blueprint‚ roadmap‚ template or thought process for driving a new product project from the idea stage through to market launch and beyond” (p.3). Crawford and Di Benedetto (2011) also mentioned that the new product process is the way from idea to the period of establishing
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