MARKET SEGMENTATION Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚
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Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic Segmentation: In geographical segmentation‚ market
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Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger target market into smaller‚ more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches. Demographics Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy‚ a company simply divides the
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Market Chosen: Car Buyers Segmentation Model: Lifestyle Segmentation Segments: Psychographic segmentation Consumer Attitudes Behaviors Perceptions Interests Reasoning: Pricing‚ Location of dealers‚ advertising all suggests that the car buying experience can be divided into demographics of lifestyle segmentation of the area. Jaguar‚ Lexus‚ Mercedes and BMW dealers tend to be located in areas where people care what they drive and perceive the nicer the car shows status. I live
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competitors. Geographic Segmentation • Regions - Commonly people prefer to use roll on time anytime but Nivea roll on can segment the market on the high temperature area cause in the hotter regions people need stay odourless. • Cities - Consumption of roll on is more in the cities as compare to the countryside due to various factors such as income and education level. Nivea should make the product available in every place. Demographic Segmentation • Age – Nivea
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Segmentation and Target Market Paper Jeannette Ramirez August 21‚ 2014 Segmentation and Target Market Paper Continental Tire the Americas‚ LLC is the Automotive Group of Continental AG- Innovations for the future of mobile automotive. Continental is one of the world’s leading automotive suppliers. As a provider of brake systems‚ systems and components for powertrains and chassis‚ instrumentation‚ infotainment solutions‚ vehicle electronics‚ tires‚ and technical elastomers‚ Continental contributes
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Geographical Importance of Pakistan PAKISTAN GEOGRAPHICALLY LOCATION: Location: Southern Asia lies between 24 and 36.75 northern latitude and between 61 and 7505 eastern longitude. Area: 7‚ 96000 sq.km. Towards north apart from the state of Kashmir is china. It shares 400 km long boarder with china. Towards north Tajikistan though no boarder but a narrow strip as Wahkhan strip separate the two. Towards east‚ Punjab-Rajasthan boarders which is 1650 km long Towards west‚ Afghanistan and
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Geographical Issues Scaffold – Waste Management Title‚ Date and author of source: The title of this combined article is ‘Spatial Inequality‚ Waste Management.’ The article management was published on Thursday‚ 21st February 2013. The author of this source is Daniel Palermo. Geographical Issue: In this article‚ the author talks about two geographical issues which are currently occurring around the world. The geographical issue is Waste Management. The piece discusses the problems to do with the
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Marketing‚ market segmentation is one of the key marketing strategies to look into. This essay is aimed to explain the concept of market segmentation and its benefits as a substitute to a mass marketing approach. Considering successful market segmentation‚ it is vital to go through three activities called STP process that should be undertaken‚ usually sequentially‚ if segmentation is to be successful (Baines et al.‚ 2011). STP process consists of three steps: segmentation‚ targeting‚ and positioning
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GEOGRAPHICAL IMPORTANCE OF FATA 1. INTRODUCTION The spectacular land in which the Pathans live has had a major effect on their history and their way of life. — J. W. Spain Geography has a significant position in making of a nation’s fortune; either in the shape of geo-politics or geo-economics. It can shower blessings or bring curse to the residents of the locality as one can’t change the geography. It is well said that a state’s political system‚ economic structure‚ judicial organization‚ demographic
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