The Google web search engine‚ the company’s most popular service‚ offers users a more reliable way to search. Google’s web search engine has differentiated itself from competing search engines by utilizing a patented system called PageRank. PageRank delivers search inquiries by computing a recursive score of web pages based on the weighted sum of the PageRanks of the pages linking to them. This means that relevant web pages can be accessed based on a users search interest instead of based
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decisions get made without a significant amount of debate‚ consideration‚ and in some cases‚ compromise. This is precisely the case in Google’s decision to not only open a product research and development centre in China‚ but also to revitalize its web search engine’s Chinese presence through launching Google.cn. In launching this new site‚ Google made the difficult decision to compromise on its mission of providing open and free access to information‚ in favour of increasing user satisfaction. Essentially
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Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? Competition in the search industry is high. There are several search engines available‚ albeit Google holds the top percentage. Some of Google’s opposing forces are Yahoo!‚ Bing‚ and MSN search. The strongest is competitive rivalry and the weakest is buyer power. There is a big rivalry amongst search engines in gaining the newest advances
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business strategy? Google’s mission is to organize the world’s information and make it universally accessible and useful. Google’s business strategy is to operate on a simple and innovative business model of attracting internet users to its free search services and earning revenue from targeted advertising. As one can see from the above‚ the mission statement of Google has been to provide information to anyone who needs it and at the same time to ensure that the information provided is useful
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Characteristics 3 Porter’s Five Forces Model for the Search Engine Industry 4 Porter’s Five Forces 5 Three Driving Forces 8 Competitors 9 Key Success Factors 10 Summary 11 Strategy 12 Financially 13 Strengths and Weaknesses 15 Functional Strategies 16 Problem 17 Alternative 1 Description 20 Alternative 2 Description 22 Evaluations 26 Decision 28 Implementation 29 General Environment In terms of the internet and search engine industry there will always be numerous external
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e) Well combined CPC and CPR to charge the advertisers f) Business Model innovation (Search engine‚ contextual‚ Froogle‚ local advertiser‚ etc.) g) Product Improvement (fine tune the algorithm‚ give software to optimize clients’ ads) h) Innovation management (Google unique atmosphere that is very supportive for any kind of ideas‚ even for the barely impossible one.) 2) I believe in the long run the search business will become more concentrated toward Google‚ as long as its algorithm is still
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Corporate Values‚ Google became a very successful company in the world. Google’s integrality in providing search result helps Google to succeed. There is great potential revenue can be generated from their search service. However Google corporate value “Don’t be evil” refuses to compromise the integrity of search results. The quality search result is important to secure user’s usability of search engine and the confidence in Google. Google’s emphasis on technologies helps Google to excel its competitors
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Strategies 7 Corporate Strategies 8 STRATEGIC ALTERNATIVES 9 RECOMMENDATIONS 11 ACTION PLAN 11 CONCLUSION 11 Exhibit 1 :SWOT Analysis 12 Google EXECUTIVE SUMMARY Google is well-known website around the world because of its research engine provides results more relevant than the rivals to internet users. This is Google’s main current competitive advantage to generate revenue over its rivals. However‚ the rapid change of technology and pressure from the increasing rivals will threaten
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Google’s Strategy 1. Discuss competition in the search engine industry. Which of the five competitive forces seems strongest? Weakest? What is your assessment of overall industry attractiveness? Suppliers are very weak: Computer components suppliers ? Buyers Strong: Advertisers Web publishers licensing the search engine Telephone companies ? Rivalry among search engine firms is Very Strong: Rapid growth in online auctions is acting to strengthen rivalry Technology
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internet search services in Chinese mainland and moved it to Hong Kong because of the following reasons: firstly‚ Google was attacked by Chinese hacker who had not only stolen Google’s source code‚ but also had broken into its Gmail accounts of China’s human rights activists; secondly‚ Google had grown frustrated with complying with Chinese authority’s internet censorship rules (Drummond‚ 2010). These market changes of Google had great effects on Chinese internet users and Chinese internet search engines
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