The Viability of Mobile Applications as a Marketing Tool Introduction and Definition Mobile applications are software that run on Smartphones with the purpose of adding value to consumers smartphones‚ by increasing their phones functionality. Traditionally mobile applications were distributed with the intensions of acquiring direct revenue from either incorporating advertisements on the applications through the use of banners‚ or charging a download fee. In recent years the viability for apps to
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to become the top value-for-money mobile phone in the country. In its first year‚ Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for everyone‚” providing handsets that cater to different age groups and match different lifestyles. It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010‚ barely two years after it started‚ Cherry Mobile was voted IT Company of the Year in
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Scope and limitation System scope and limitations are based on who are the users who will be using the system‚ and assigned modules and reports. Users of the system are the Manager Stock Clerk (SC)‚ and Cashier. Food Service Manager is the one who plan‚ direct‚ or coordinate activities of an organization or department that serves food and beverages. He/She is responsible for the daily operations of the Canteen and Catering services and ensures that customers are satisfied with their dining experience
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INTRODUCTION: The Montessori Professional College International (Imus) branch is now facing problems with regards to monitoring the attendance of the students during school hours. Schools do have students willing to learn to the extent of always attending their classes‚ but in reality we can’t ignore the fact that some of the students do not attend their class to some important reasons and their parents or guardian are not aware of it. As the problem became exceedingly noticeable‚ the researchers
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of tools on Business 5&6 Conclusion 7 References 8 Executive Summary The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016. The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But‚ the real
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SCOPE OF THE CODE OF ETHICS FOR PHARMACEUTICAL MARKETING This code for pharmaceutical marketing (hereinafter referred to as Code) covers the marketing of medicines (both prescription-only and over-the-counter) and relationships between healthcare professionals and pharmaceutical companies as well as relationships between the pharmaceutical industry and patient organisations. The Code applies to companies engaged in pharmaceutical marketing in Lithuania and to their representatives (hereinafter
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SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up
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Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing‚ which includes needs‚ wants and demand; products‚ services and experience; value‚ satisfaction and quality; exchanges
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THE ROLE OF MOBILE TECHNOLOGY IN MARKETING RESEARCH ABSTRACT Marketing Research is systematic gathering‚ recording and analysis of data about problems relating to marketing of goods and services. Survey related to consumer is essential through out the marketing process starting from new product development to decline stage of a product. The success of survey depends upon effective gathering of information. Effectiveness information is attained only when there is involvement on the respondent
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.3 SCOPE OF THE STUDY The scope of the study in this research is to identify the relationship between job satisfaction and employee attrition in PETRONAS Carigali Sdn Bhd (PCSB)‚ which focuses on the technical job areas employees. This research will also cover on the factors of job satisfaction‚ which are the push‚ the pull‚ as well as the personal factors. There have been numerous studies regarding job satisfaction and attrition intentions worldwide and the results are repeatedly found to
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