industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle? 3. Identify strategic groups within the global ethical pharmaceutical industry. Describe the strategic choices made by Pfizer from 2008 onwards and comment on what might have been the drivers behind these choices and how successful they were. 4. How has the ‘strategic customer’ evolved over time for global pharmaceutical companies? Tutorial 2: Case Study-Ryanair: the low-fares
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Assignment Question 1: The articles by Bower & Christensen (1995) and Markides (2006) discuss several types of innovation: disruptive technologies‚ radical innovations and business model innovations. a) Please describe in your own words (but based on the articles) what the following concepts mean: (i) business model innovation‚ (ii) radical innovation‚ and (iii) disruptive technologies. b) Please explain how according to Markides (2006) business model innovation differs from disruptive
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Leading Pharmaceutical companies have‚ in recent times‚ been alarmed by the some adverse regulatory rulings in India. First in a landmark decision in March 2012‚ the Indian Patent Office allowed a domestic company (Natco Pharma Ltd.) to sell a generic version of Bayer AG’s cancer drug ‘Nexavar’ on the grounds that the German company’s drug not affordable to the local populace due to cost reasons. Then in March 2013‚ the Honorable Supreme Court of India denied patent protection to Novartis’s blockbuster
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Listerine mouthwash that waslaunched by Warner Lambert in 1977 and it was a direct competitor to Scope‚ it had nearlythe same characteristics as Scope with a 12% of the market share during that time. But themajor competitor for Scope was Plax‚ a brand by Pfizer Inc‚ which was launched in Canadain 1988 on a platform quite different from the traditional mouthwashes‚ and gained a 10%share since launched. Plax detergents were supposed to help loosen plaque to makebrushing effective. Before the entry of Plax
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Case 6: Product Team Cialis: Getting Ready to Market 1. SWOT Strengths: Management strength in strategic joint venture Integrated sales and marketing at Lilly as GMSO Brand councils with affiliates Unique offering – 36hr longevity‚ high fat meals not affecting efficacy or onset time Weaknesses: Lack of product launch experience at ICOS Marketing budget relative to competitors Potential challenges associated with partnership Opportunities: Deaths attributed to Viagra Only 25% of Viagra
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I. Investment Objective Analysis We worked together on their finance stock market project. We felt that our risk tolerance was different then it normally would be sense we had 500‚000 to invest in the stock market compared to our own money. Due to the fact that this was fake money we found ourselves to be conservative as well as risky depending on the situation. We have been given three months to invest money in the stock market as well as with different types of investments such as shorting
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Human Resources Management Proposal Prepared for Bonnie Pfizer President Frontier Printers Inc. On January 1‚ 2012 By Linda Olofsson Human Resources Consultant TABLE OF CONTENTS OUR UNDERSTANDING OF THE SITUATION 3 OUR QUALIFICATIONS 3 OUR APPROACH TO THE SITUATION 4 OUR RECOMMENDATIONS 4 OUR SUGGESTED IMPLEMENTATION PLAN 4 PROPOSED TIMELINE 6 Next Steps 6 WORK CITED 7 OUR UNDERSTANDING OF THE SITUATION We have reviewed the information that you
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by managers.Different levels of managers set different kinds of objectives. * Top level managers(board of director/general managers) :They are involved in determining vision‚mission‚strategy and overall objectives. * Middle level managers (SBU managers ):They are involved in setting key result area objectives for strategic business units. * Lower level managers (Functional heads):They are involved setting specific operational objectives for functions. 4. Organization culture :Culture
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strategy‚ e.g. growth‚ consolidation‚ market entry or diversification. Question 13 What do you understand by the term ’strategic drift’? Progressive failure of strategies to address the strategic position of the organisation Question 14 What does SBU stand for? Strategic business unit Question 15 What
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firm’s mass-market-oriented strategy. Analysis: First‚ I identified the two companies that related to health products from the list given. Reading the descriptions of the two companies above‚ I matched the companies with ones from the list. I decided Pfizer was the first company described (deep pipeline of pharmaceuticals) and the second company (consumer health and beauty products) was Johnson & Johnson. Next‚ I looked at the financial data to match it to each company. As far as assets go‚ Company
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