Japan. With regards to the market share ranking of the pharmaceutical sector by revenues‚ the leader in 2003 was Pfizer‚ GlaxoSmithKline‚ Merck‚ Johnson & Johnson and Aventis. However‚ due to patent expirations and new successful drug launches‚ the ranking of top pharmaceutical companies constantly faces numerous variations. The most sold drug in 2003 was Lipitor manufactured by Pfizer‚ with a global market share of 2.2%‚ or equivalently sales worth $10.3 billion. During this time‚ there were 64 blockbusters
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strategy evaluation? Strategy evaluation is the key function /task of a manager. Thus the importance of strategic evaluation depends on its abilities to coordinate task performed by individual manager‚ also group‚ divisions or Strategic Business Units (SBU). Strategy evaluation is also important for following reasons: Need for feedback Check on the validity of strategic choice Congruence between decisions and intended strategy Creating inputs for new strategic planning Feedback provides information
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Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1. Summary of Value Chain Analysis 8 2.4. Financial Analysis 8 3. External Analysis 9 3.1. PESTEL Analysis 10 3.1.1. Summary of PESTEL 10 3.2. Porter’s
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Principles of marketing chapter 1 Marketing is: managing profitable customer relationships. The twofold goal is: 1. To attract new customers by promising superior value. 2. Keep and grow current costumers by delivering satisfaction. Old marketing sense: telling and selling New marketing sense: satisfying customer needs Marketing starts before the product is produced and goes on throughout the product’s life. Definition marketing in the business context: a process by which companies
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a strategy for each business. Corporate and Division Strategic Planning • All corporate headquarters undertake four planning activities – Defining the Corporate Mission – Establishing Strategic Business Units (SBUs) – Assigning resources to each SBU – Planning new businesses‚ downsizing‚ or terminating older businesses Three characteristics of a good mission statement • Focus on Limited number of goals • Stress major policies and values the company wants to honor. • Major competitive scope within
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THE CONSUMER ELECTRONICS AND HOME APPLIANCE INDUSTRY The Indian market has a turnover of approximately 190 billion. The industry can be divided into 2: The white goods like CTV‚ DVD‚ Audio etc The brown goods like Refrigerators‚ Washing Machines etc KEY GROWTH INDUSTRY DRIVERS Rising income levels and increasing affordability; fuelling consumerism and growth in demand for aspirational goods Change in perception of Consumer goods as ‘basic necessities’
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companies and services companies and hospitality and all sorts of new sectors that are embracing sustainability because they’re finding value there. This article briefly give idea about the companies General Electric‚ General Motors‚ Chevrolet volt‚ Pfizer and Novartis‚ energy companies like BP‚ HCL etc. investing in R&D & innovation in environmental & clean tech area. This article covers terms and concepts of green marketing‚ briefly discuss why going green is important and also examine
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Methicillin Resistant Staphylococcus Aureus Staphylococcus aureus bacteria‚ commonly known as staph‚ are very common. It is "a spherical gram-positive parasitic bacterium of the genus Staphylococcus‚ usually occurring in grapelike clusters and causing boils‚ septicemia‚ and other infections." In fact‚ many people have some living on their skin all of the time and it can cause infection anywhere in the body. There are antibiotics that have been known to kill this bacterium. Unfortunately
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health related products. The company operated in two segments: Pharmaceuticals (Prescription pharmaceuticals and vaccines)‚ and Consumer Healthcare. STRATEGIC BUSINESS UNIT – PHARMACEUTICALS MANUFACTURING AND MARKETING STRATEGIC GROUP FOR THE SBU – CONTRACT MANUFACTURING Company Information & Market Analysis GlaxoSmithKline PLC (NYSE:GSK)‚ formed through the merger of British drug makers Glaxo Wellcome and SmithKline Beecham in December 2000‚ ranks as the world’s second largest pharmaceutical
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starting in the field of follow on bifunctional antibodies. Nonetheless‚ many big pharma companies attracted to biosimilar market since they are in patent cleft thus they are trying to collaborate with other companies to produce biosimilar. For example‚ Pfizer established a collaborative with Biocon to produce biosimilar for insulin. As a new company‚ Innovace want to collaborate with biopharma company in China to magnify our business and brand name so then we can stand in the biosimilar
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