Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
Premium Strategic management Marketing
Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration‚ Product Development‚ Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: • Maintain or increase the market share of current products – this can be achieved
Premium Marketing
Sarah Palin Sarah Palin played a quite a controversial role in American politics. The side can easily be argued both ways‚ yet the positive affect she had is what lingers on to me after reading about her many roles. Although many will argue that Sarah Palin was a “clown” or had high “celebrity momentum” (Peggy Dexler)‚ I think she was very intelligent and played a tremendous role in women being involved in American politics. Sara Palin has “been very savvy in appealing to women to broaden her
Premium United States presidential election, 2008 Republican Party Barack Obama
Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders? Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara Lee corporate strategy was to implement acquisition strategies which would enlarge their geographical coverage in order to expand into new business classes. When the company started it was a small wholesale distributor of several items: coffee‚ tea and sugar and over time
Premium Marketing Strategic management Stock
FYS 27 September 2012 Sarah Bernhardt Sarah Bernhardt is called the first international stage star. This nineteenth and twentieth century actress faced many hardships including religious oppression‚ severe debt‚ and ableism. Despite these struggles‚ she overcame them with much perseverance. The “Divine Sarah”‚ as her fans called her‚ was born as Henriette Rosine Bernard to Julie Bernard. Julie was a Dutch Jewish prostitute who had two other illegitimate children. Sarah’s father is not known
Premium Ottoman Empire
BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
Premium Strategic management Marketing Product management
GE _ McKinsey Matrix QuickMBA / Strategy / GE-McKinsey Matrix GE / McKinsey Matrix In consulting engagements with General Electric in the 1970’s‚ McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE’s large portfolio of strategic business units (SBU). This business screen became known as the GE/McKinsey Matrix and is shown below: GE / McKinsey Matrix Business Unit Strength High High Medium Low Medium Low The GE / McKinsey matrix is similar to the
Premium Strategic management
Media As A Business Industry Media as a business industry implies a comprehensive collection of communication channels of different scales‚ engaged in varied commercial activities of disseminating news‚ entertainment‚ education‚ data‚ or promotional messages‚ for earning a profit. Not to seclude the marketing principles of creating‚ delivering and sustaining value. Where the people go‚ advertisers and marketers must follow. When the mass media is concerned there is a unique ability to influence
Premium Advertising Marketing Mass media
In mathematics‚ a matrix (plural matrices) is a rectangular array of numbers‚ symbols‚ or expressions‚ arranged in rows and columns.[1][2] The individual items in a matrix are called its elements or entries. An example of a matrix with 2 rows and 3 columns is Matrices of the same size can be added or subtracted element by element. But the rule for matrix multiplication is that two matrices can be multiplied only when the number of columns in the first equals the number of rows in the second. A
Premium Linear algebra
Cell Phone Ban on Operators of Motor Vehicles By Sarah Alsaid - Did you know that 60% of drivers use cell phones while driving? (2011‚ Harris Poll) Or maybe that using a cell-phone delays a driver’s reaction as much as having a blood alcohol concentration at the legal limit of .08 percent? (2009‚ university of Utah) After years of studies‚ research is finally beginning to show a new study about the effects of distractions like a cell phone while driving. How massive the consequence can
Free Mobile phone