1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara lee’s corporate strategy was implementing acquisition strategies. The retrenchment strategy changed the nature of its business lineup from a small wholesale distributor to acquiring retail food business. The business also acquired related and unrelated business. Sara lee corporations was able to transform it into a more tightly focused food‚ beverage and household products
Premium Management Corporation Stock
Sara Lee Corporation (research report) Sara Lee Corporation (SLE) is a global manufacturer and marketer of consumer goods like food and beverages‚ branded apparel‚ and household products. The company primarily operates in North America‚ Europe and Asia-pacific regions. It is headquartered in Illinois‚ the US and employs about 138‚000 people. The company traces its lineage to 1939‚ when Nathan Cummings acquired C.D. Kenny Company‚ a wholesale distributor of sugar‚ coffee and tea in Baltimore
Premium Brand Food
manage the company’s broadly diversified and geographically scattered operations. With the retrenchment strategy‚ Sara Lee Corporation is able to transform it into a more tightly focused food‚ beverage‚ and household products company. Management believed concentrating its financial and managerial resources on a smaller number of business segments in which market prospects were promising and Sara Lee’s brands were well positioned would help the company save cost and more profitable. The company had also
Premium Marketing Strategic management Food
Brand Management Sara Lee: The Unno Launch 1. What were Grupo Sans’ brands and what brand identity did they have? Grupo Sans‚ a leader in Spanish underwear market in 1970s and 1980s‚ was founded in 1960 in Mataró. Becoming a part of Sara Lee Corporation‚ the multinational company with the biggest at that time textile division in the world‚ in 1991‚ contributed to the growth and development of the company‚ and has led to the fact that 9 years later(in 2000) Grupo Sans’ income accounted for
Premium Brand Brand management Branding
Chapter 4 The External Environment The Environmental Domain Organization Environment is composed of all elements that exist outside the boundary of the organization that have the potential to affect all or part of the organization. Its domain is the chosen field of action. The environment comprises several sectors or subdivisions of the environment that contain similar elements (ie. industry‚ raw materials‚ human resources‚ market‚ technology‚ financial resources‚ economic conditions‚ government
Premium Environment Natural environment Organization
Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
Premium Barriers to entry Competition Strategic management
The External Environment: Opportunities‚ Threats‚ Competition‚ and Competitor Analysis The external environment affects a firm’s strategic actions. For the example‚ when Philip Morris International (PMI) joint venture with Swedish Match AB‚ PMI distribute smokeless tobacco in multiple global market. A firm’s external environment creates the opportunities (opportunities PMI to enter the smokeless tobacco market) and threats (the regulation in its market reduces the consumption of PMI’s tobacco
Premium Competition Strategic management Petroleum
The External Environment All outside factors that may affect an organization make up the external environment. The external environment is divided into two parts: ● ● Directly interactive: This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. Indirectly interactive: This environment has a secondary and more distant effect upon the organization. New legislation taking effect may have a great impact. For example‚ complying
Premium Management Unemployment Environment
play a role‚ the vast majority of the highly successful business people I’ve met over the past 25 years do one thing in common – and they do it extraordinarily well. They monitor their business environment to predict future market trends. They analyse external forces‚ such as their competitive environment‚ economic conditions‚ technological possibilities‚ political and legal forces‚ changes in demographics‚ seasonal factors‚ as well as shifts in social behaviour”. Basically they engage their crystal
Premium Business Automotive industry Small business
External Environment influence organization Introduction: Each organization has their own organization structure and strategy to help them get their organization’s goals. Therefore managers of organization should to design and choose the structure and strategy that fit for different types of organization to get the goals. However managers should according to the external environment to make decision for the organization. The external environment will influence the organization’s choose‚ if the
Premium Coca-Cola Management Thums Up