Developing Products And brands APPLE INC. INTRODUCTION TO APPLE Apple Computer Inc was founded by Steve Woznaik and Steve Jobs in April 1976. In 1984‚ Apple established the position of innovators in industrial design after the introduction of Macintosh line of computers which were renowned for their spontaneous ease of use. It designs‚ manufactures‚ markets personal computers‚ peripherals‚ software‚ focusing on lower costs and designing unique computers such as Power Macintosh models and iMac
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company bonfire. Today‚ it has the Galaxy S smartphone series‚ which touts state-of-the-art specs (1 GHz processor‚ 5-megapixel camera). It has sold more than 10 million units since its June debut and has helped edge Samsung closer to unseating Nokia as the world’s top mobile-phone maker. http://www.fastcompany.com/most-innovative-companies/2011/profile/samsung.php Processing Power The first of Samsung’s new products announced at the keynote was the Exynos 5 Octa‚ the world’s first mobile application
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These analyses provide Apple with quick‚ executive keys by looking at strength and weaknesses alongside opportunities and threats. Introduction: Apple was launched April 1‚ 1976 by Steve Jobs‚ Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers‚ iTunes‚ iPod‚ iPhone‚ iTouch‚ iPad‚ Apple TV‚ and iCloud. Apple also develops its own
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the diversity of consumers. Apple is a real example of effective and successful implementation of these three concepts. There is no doubt that Apple has revolutionized the mobile phone market with the launching of the first iPhone in the market for smart-phones in 2007 and recently the new IPhone 5 has been a success in sales (see graph 1). Tim Cook‚ Apple’s CEO‚ said the “IPhone 5 had the most successful launch in history. The first weekend on the market were sold 5 million units in 20 countries”
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Apple offers a range of products‚ mobile communication and media devices‚ personal computing products‚ and portable digital music plays‚ as well as a variety of software‚ services‚ peripherals‚ networking solutions and third party hardware and software products. Their four main products are the iPhone‚ iPad‚ Mac‚ and iPod. Apple has strong competition when it comes to mobile devices. Apple has recently surpassed their leading competitor‚ Samsung Electronics Co. to become the top mobile-phone
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Apple Case Discussion Notes: 1. What‚ historically‚ has been Apple’s competitive advantage? - Innovation. They were the first ones to create a personal computer‚ first to capitalize on the MP3 movement‚ first to create the tablet computer. They have the first mover advantage in their efforts. - First mover strategy of being the first company to do something - A case can be made for efficiency with their quick turnaround of product updates 2. Analyze the personal computer industry. Are
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2 Introduction P. 3 Political P. 3 - 4 Economic P. 4 Social P. 5 Technology P. 5 - 6 Environmental P. 6 Legal P. 7 Conclusion P. 7 Appendix P. 8 Introduction Do you know how many people are using Samsung products in the streets? Undoubtedly‚ you can find that there is at least one. It is proves that Samsung indeed is changing people’s lives; it is obvious to the universality of people. In the past 70 years‚ SAMSUNG have been dedicated to make a better world through diverse businesses
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want to capitalise on this momentum‚ small though it is‚ then assuming direct control of Nokia’s resources was the best way to go. Unifying hardware and software This direct control will mean better integration of handsets with Windows Phone 8. Apple is the best example of this approach to the mobile industry as they keep the production of both hardware and software in-house. This benefits developers by reducing OS fragmentation and creating consistent hardware specifications it boosts the OS’s
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INTERNAL AND EXTERNAL AUDITING MARKETING REPORT PLANNING THE FUTURE MARKETING STRATEGIES FOR SAMSUNG TELECOMMUNICATION COMPANY PREPARED BY: SABRINA A. MDEMU L1165AAAA1010 Appendix………………………………………………………………………2. Executive summary…………………………………………………………..3. Introduction * Vision of Samsung……………………………..4. * Statistics and research figures…………………5. Recommendation on internal and external auditing for future marketing strategies * Internal auditing * SWOT analysis………………………………
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wanted to escape your monotonous life to a crazy reality? If so‚ The Hitchhiker’s Guide to the Galaxy is the book for you. In this book‚ Arthur Dent is a perfectly normal Englishman until his friend Ford Prefect (who is actually an alien) saves him from the destruction of the Earth. They get kicked off the ship they escaped on and then happen to get rescued by Zaphod Beeblebrox‚ President of the Galaxy and Ford’s half cousin‚ on his stolen ship running on improbability. They then land on the planet-making
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