Responsible Social Networking Campus gossip websites were ideally intended to be used as a way to communicate with students and engage with peers in useful ways. I feel that campus gossip websites are being used unethically. Currently‚ Campus gossip websites are just now being utilized to start rumors and anonymously publicly bash fellow students without ramifications from school and related officials. In turn‚ the students have gone to new extremes with malicious comments towards fellow peers
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Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
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Social identity theory * Human beings have a basic need for positive self-esteem Personal identity * I like Mozart‚ I am a quiet person‚ I am prone to minor episodes of depression Social identity * I am a South African‚ I am female‚ I am Muslim Key facets of Social Identity Theory: The importance and ubiquity of categorization * People have a strong tendency to mentally organize things and people (including themselves) into categories To the extent that we associate
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Social Identity on a National Scale Optimal distinctive theory and self-categorization theory hold that association moderately distinctive social categories should be more central to self-conception. The University of Kent has down a few studies to prove that optimal distinctiveness and young people’s expression through musical preference. Children are often characterized by their tendency to associate with peers rather than their parents‚ to rely on networks of friends with musical‚ sporting and
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Our identity is the makeup of the qualities‚ personality‚ looks‚ and expressions that make each person unique. There are several sub-categories to your identity that relate the different aspects of your life and environment how your surroundings affect your identity ranging from individual identities to collective identities of groups‚ to stigmatized identities. One way we identify is through social aspects of our lives‚ this is called social identity. Social identity is defined as the part of a
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Rationale A lot of criticism has been leveled at social networking sites and the effect it has on the way students process and retain information‚ as well as how distracting it can be. However‚ social networking sites offer plenty of opportunities for learning and interactivity‚ and if you take a moment to think about it‚ it’s not too hard to see how students benefit from using social media. As younger generations use such technology in the classroom‚ they remake the educational landscape. Students
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Research Methodology is the process used to collect information and data for the purpose of making business decisions. The methodology may include publication research‚ interviews‚ surveys and other research techniques‚ and could include both present and historical information. Research Methodology is included the two types of methodology. It is qualitative and quantitative research methodology. Mixed method studies are those that combine the qualitative and quantitative approaches into the research
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understand the term of identity. Oftentimes‚ stereotype of particular group are formed through group’s identity. Ting-Toomey and Chung (2005‚ p.86) define the term of identity as “the reflective self-conception or self-image that we each derive from family‚ gender‚ cultural‚ ethnic‚ and individual socialization processes.” The term of identity is referred as people’s reflective views of themselves and of other perceptions of their self-image. It is supported by Jenkins (2014) that “identity is the human capacity—rooted
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1 Background Social networking has brought a great change in to the way people build relations with others. These sites are online platforms where users can create profiles to provide personal information‚ exchange individual ideas and share their interests with the others. Through social networking sites‚ people can keep in touch with friends despite the long distance and daily bustle. In this way‚ networking sites change the old communication pattern that people
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Labels and Comparisons: My Social Identity In order to explore our identities regarding class‚ race‚ gender‚ religion‚ and other aspects of human life‚ we must look at the ideas that make up social identity. Social identity consists of four elements: Categorization‚ or attaching labels to people; Identification‚ which refers to associating oneself to certain groups; Comparison‚ or viewing other groups differently from our own; and Psychological Distinctiveness - we each want to be different from
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