LiIntroduction History of Management Tanz (2003) provided a brief history of management over the period 1909 to 2001. He notes that despite all the advancement of almost a century we still do not know what quantifies management‚ and alludes that maybe some theorist in the next century will come along and discover the key to managing. Tanz (2003) accredits Peter Drucker as the most influential and wide ranging management thinker of the 20th century. Drucker’s work is still being used today in
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Literature Review On Television Ads 1. Television and Children 2. Television Commercials and Children 3. Television Commercials and Gender Roles a. Content Analyses - Adults & Children b. Impact 4. Television Commercials‚ Masculinity and Boys a. Content Analyses b. Impact ________________________________________ 1. Television and Children In this section I will be reviewing the literature on children and television. It has been demonstrated that the average American viewer is
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die plug on stress. Harvard Business Review‚ 81‚ 102-107. Cunningham‚ J.B. (1997). The stress management sourcebook. Los Angeles: Lowell House. Dalai Lama‚ H.H. (2001). An open heart: Practicing compassion in everyday life. New York: Time Warner Trade. Greenberg‚ J.‚ & Baron‚ R.(2003). Behaviour in organisations understanding and managing the human side of work. New Jersey: Pearson Education. Hayman‚ S. (2003). Managing emotional fallout. Harvard Business Review‚ 80‚ 55-57. Matteson‚ M.T. & Ivancevich
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A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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3.1. Research Objective: To review literature on Social entrepreneurship The aim in this section is to review and discuss the concept of social entrepreneurship (SE). First‚ some of the historical antecedents of SE such as communities‚ cooperatives and philanthropists will be introduced. Then‚ definitions of SE extant literature will be presented. Two significant streams in the definition of SE are derived‚ one is social innovation (SI) and the other one is social enterprise organisation (SEO).
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Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Portfolio management Portfolio management is the professional management of various securities (shares‚ bonds and other securities) and assets (e.g.‚ real estate) in order to meet specified investment goals for the benefit of the investors. Investors may be institutions (insurance companies‚ pension funds‚ corporations‚ charities‚ educational establishments etc.) or private investors (both directly via investment contracts and more commonly via collective investment schemes e.g. mutual funds or exchange-traded
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Business review demonstrates that there are a few investigations of components or factors that impact the business performance of telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension
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The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase‚ too often neglected by the doctrine and operators
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