Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who run a hamburger restaurant and acquired the franchising right from them to run McDonald’s restaurant. In 1955‚ McDonald’s
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in China‚ with a population of 1.2 billion people‚ there were only 62 McDonald’s restaurants in 1995. McDonald’s vision is to be the major player in food services around the world. In Europe‚ McDonald’s maintains a small percentage of restaurant sales but commands a large share of the fast-food market. It took the company 14 years of planning before it opened a restaurant in Moscow in 1990. But the planning paid off. After the opening‚ people were standing in line for up to two hours for a hamburger
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food restaurants are making money off of our disability‚ which is not being able to stop eating their delicious food. It is so addicting but the main ones who are making trillions off of us are the McDonald’s business people. Everyone knows that McDonalds has the best fast food around over any other restaurant. We’ve grown up on their food and they have been around for decades. We have continuously eaten their food and not knowing that in the long run it will cause us serious health problems even
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Venture Budgeting and Forecasting Paper Resources: Kudler Opening Budget Write a 700- to 900-word paper in APA format in which you do the following: • Illustrate how your venture would perform by estimating the revenue and expense to calculate operating profit or loss. Include estimates of your venture’s main sources of revenue and the expenses expected in the main cost categories such as the cost of goods‚ sales and marketing‚ labor‚ rent‚ maintenance‚ and any other significant expenses
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Table of Contents Preface .................................................................................................................. 2 Research Question................................................................................................. 3 Short History of McDonald’s .................................................................................. 5 Advertising to Children .......................................................................................... 6 House‐style
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered
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to 800 to 1‚000 restaurants. Ethical Performance McDonald considers priorities for food safety‚ product quality and costs. The facts are together with ethical‚ environmental and economic responsibilities. Moreover‚ McDonald had been pushing effort on animal welfare. McDonald’s Recognized on "world’s most ethical" Companies List on 2009. Quality System At McDonald’s‚ quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively
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What is Forecasting? Meaning Forecasting is a process of predicting or estimating the future based on past and present data. Forecasting provides information about the potential future events and their consequences for the organisation. It may not reduce the complications and uncertainty of the future. However‚ it increases the confidence of the management to make important decisions. Forecasting is the basis of premising. Forecasting uses many statistical techniques. Therefore‚ it is also called
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BUSINESS FORECASTING BY: SASHA FEBRUARY 03‚ 2014 1 BUSINESS FORECASTING AND ITS USES • WHAT IS FORECASTING? • WHAT BENEFITS DOES IT HAVE? • WHY IS IT IMPORTANT TO BUSINESSES? 2 REASONS FOR FORECASTING • It helps to answer various business questions like -How much profit will be made? -How much demand will there be for a product? -How much will the product cost to produce and sell? -Will there need to be a financing activity to produce this product? (How soon will this
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