Pest Analysis Mcdonalds

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BSBMKG414A – UNDERTAKE MARKETING ACTVITIES
SEMESTER 1, 2012
ASSIGNMENT 1
Company Chosen: McDonald’s
Industry: Hospitality
Founded: May 15 1940
Founder: Richard & Maurice McDonald
Headquarters: Oak Brook, Illinois, US
No. of Locations: 30000+ Worldwide
Area Served: Worldwide
Products: Fast Food
P.E.S.T Analysis
Political Factors
The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast food due to its health implications, they have shown that fast food can cause high cholesterol levels and can also lead to obesity. Economic Factors

Branches and franchises of fast food chains like McDonalds has the tendency to experience hardship in instances where the economy is hit by inflation and changes in the exchange rates. These chains may have to put up with the effects of the economic environment. Socio-Cultural Factors

McDonald’s indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs. McDonalds launched sets of food that tenders a reliable level of quality for the respective market where it operates. Technological Factors

The company’s key tool for marketing is by means of television advertisements. There are similarly some claims that McDonald’s are inclined to interest the younger populations more. The existence of play spots as well as toys in meals offered by the company shows this. This can also be seen in the commercials of they use. They use cartoons of their characters like Grimace and Hamburglar. Other advertising operations use popular celebrities to promote their products
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