Introduction In 2005‚ British food retailer J Sainsbury had to write off $526 million it had invested in an automated supply-chain management system after having poor results. Sainsbury’s is lagging behind its rivals in its sales revenue causing them to be making a loss after a period five years. Background of the project Sainsbury as the third largest supermarket in United Kingdom is facing a big problem sustaining their business. They have applied IT into its business which eventually caused
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SWOT Analysis of Sainsbury’s Strengths -Good name and image‚ with the Image ‘Live well for less’ -High market share‚ one of the big four supermarket chains in UK. -Stock a wide range of lines‚ with around 20% being their own brands (such as ‘Taste the Difference’ and ‘Basics’). -Operates over 1‚200 stores across UK. Weaknesses -Hiring thousands of new staff means a lot of time is needed to train staff. -Stiff competition‚ with supermarkets such as Lidl and Aldi increasing their market shares
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To achieve an oligopolistic market structure there are certain characteristics which must be achieved. A small number of firms would dominate the market‚ each of these firms has a significant market power and would closely follow the behaviour of the other companies in the market. Unlike in a monopolistic market structure‚ the products produced by the firms of the oligopoly market do have substitutes. Firms will use non price competition methods in order to make their product or service stand out
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4Ps (only place and promotion) Place: Indirect channel distribution marketing stragegy was exploited. Initially had a very little supermarket stragegy Maintain strong relationship with the distributors. Inventing in coolers and vending machine. (Details to convince): In the United States‚ Dr Pepper Snapple Group does not have a complete network of bottlers and distributors‚ so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Currently‚ the majority of Pepsi and
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Sainsbury Organisational Structure and Culture An Organisation’s structure is a network of interdependencies among the people and the tasks that make up the Organisation. It is created and sustained by the basic coordination mechanisms of mutual adjustment‚ direct supervision and standardization‚ all of which coordinate inter-dependent relationships among people and groups (Wagner and Hollenbeck 2009). Pugh (1990) simplifies this by defining an organizational structure as consisting of activities
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759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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I. COMPANY OVERVIEW 1. General information True Corporation Public Company Limited Logo: Address: 18 True Tower‚ Ratchadaphisek Road‚Huai Khwang‚ Bangkok 10310‚ Thailand Tel:+66 2643 1111 Fax:+66 2643 1651 2. True Company’s background True Corporation Public Company Limited‚one of the nation’s strongest brands‚ ‚ has pushed communication businesses into one brand‚ "True"‚ promoting the companies in the form of True Convergence. True’s vision and mission - Vision: Become the
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KFC‘s 4P strategy in China 1. Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese
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DIRECTLY OR INDIRECTLY HAVE LENT THEIR HELPING HAND IN THIS VENTURE. CONTENTS TOPICS | PAGE NO. | INTRODUCTION OF SONY VAIO | 3 | HISTORY | 3 | MISSION‚ VISION‚ GOAL | 4 | MARKET SHARE | 6 | SONY VAIO AND ITS COMPETITORS IN THE LIGHT OF 4Ps-COMPARATIVE STUDY | 7 | COMPETIIVE ADVANTAGE | 8 | PROBLEMS FACED BY SONY VAIO | 8 | RECOMMENDED MARKETING STRATEGIES | 9 | FUTURE PLANS | 14 | BIBLIOGRAPHY | 14 | INTRODUCION Sony is known as one of the most comprehensive entertainment
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IFRS 2008 IFRS 2007 IFRS 2006 IFRS 2005 UK GAAP 2005 UK GAAP 2004 Financial results (£m) Revenue 1 19‚287 18‚518 17‚317 16‚573 16‚573 18‚239 Revenue (inc VAT) - continuing operations 19‚287 18‚518 17‚317 16‚364 16‚364 15‚517 Underlying operating profit Sainsbury’s Supermarkets 535 429 352 308 321 564 Sainsbury’s Bank - 2 (10) 17 13 26 535 431 342 325 334 590 Underlying net finance costs 2 (45) (51) (75) (88) (92) (60) Share of post-tax (loss)/profit
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