RYANAIR Introduction This essay is initially going to analyse the LCC (Low Cost Carrier) industry and subsequently focus on Ryanair‚ the world ’s largest low cost international carrier (figure 1). The first part of the assignment is going to apply Porter ’s five forces to the above-mentioned industry‚ then it will look at how the company competes in such environment‚ referring to Porter ’s generic competitive strategies. Finally it will analyse how the company delivers on these competitive
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1: Score 0/4 Your response Exercise 5-1 Fixed and Variable Cost Behavior [LO1] Espresso Express operates a number of espresso coffee stands in busy suburban malls. The fixed weekly expense of a coffee stand is $1‚200 and the variable cost per cup of coffee served is $0.22. Requirement 1: Fill in the following table with your estimates of total costs and cost per cup of coffee at the indicated levels of activity for a coffee stand. (Round average cost per cup of coffee to 3 decimal places. Omit
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features(such as reliability‚ clarity of fees‚ availability of fares‚ on-board comfort‚ service‚ etc.) under control‚ which Ryanair cannot handle in various ways‚ resulting in negative thoughts of customers about this company. 3.2 Related problems: Ryanair accumulates ‘hidden’ taxes and other fees‚ restricted customer services‚ and deceiving advertisements. Ryanair imposes charges for anything from checking bags into the hold‚ up to £40‚ to changing the name on your ticket‚ for £110
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large company. Actual costs Static Incurred budget Activity level (in units) 800 750 Variable costs: Indirect materials $6‚850 $6‚600 Electricity $1‚312 $1‚275 Fixed costs: Administration $3‚570
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Analysis Understand how cost behavior and cost-volume-profit analysis are used by managers. 2 Questions Addressed by CVP Analysis How much must I sell to earn my desired income? How will income be affected if I reduce selling prices to increase sales volume? What will happen to profitability if I expand capacity? 3 Cost-Profit-Volume Analysis What is cost-volume-profit analysis? It is the study of the effects of output volume on revenue (sales)‚ expenses (costs)‚ and net income (net profit)
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Ryanair Internal analysis Resources and capabilities In 2006 Ryanair was in ownership of a total of 103 Boeing 737 aircraft‚ and also a set order to increase this number by 138 in the next six years. Currently its fleet flies out from 127 destinations. Ryanair replaced its old fleet with new more efficient and environmentally friendly aircraft and has the youngest fleet of any major airline with an age of just 2.4 years. The new aircraft were effective in increasing efficiency as there was no
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Variable costs are those costs that increase as the output the restaurant increases. As example‚ assume for the Teen Burger Direct Materials cost $1.50 per burger. A day with one thousand burgers sold would cost of $1500 dollars. In comparison‚ a day with two thousand burgers sold would cost $3000 dollars. While the cost per Teen Burger remains constant the total cost per day varies with the output each given day. Electricity costs would increase in the same fashion as each time a burger is cooked
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inventory. Costs involved in production are: Direct material $5 Direct labor $4 Variable manufacturing overhead $3 Total variable manufacturing costs per unit $12 Fixed manufacturing overhead cost per year $180‚000 In addition‚ the company has fixed selling and administrative costs of $160‚000 per year. Exercise 5-11. During the year‚ Summit produces 50‚000 snow shovels and sells 45‚000 snow shovels. What is the value of ending inventory using full costing? Fixed manufacturing
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follows. Cost Items and Account Balances $ Administrative salaries 15‚500 Advertising for helmets 11‚000 Cash ‚ December 1 0 Depreciation – Factory Building 1‚500 Depreciation – Office Equipment 800 Insurance – Factory Building 1‚500 Miscellaneous expenses - Factory 1‚000 Office supplies expense 300 Professional Fees 500 Property Taxes - Factory Building 400 Raw material used 70‚000 Rent on production equipment 6‚000 Research & development 10‚000 Sales commission 40‚000 Utility Costs - Factory
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process‚ beginning: Units in beginning work-in-process inventory | 400 | Materials costs | $6‚900 | Conversion costs | $2‚500 | Percentage complete for materials | 80% | Percentage complete for conversion | 15% | Units started into production during the month | 6‚000 | Units transferred to the next department during the month | 5‚000 | Materials costs added during the month | $112‚500 | Conversion costs added during the month | $210‚300 | Ending work in process: Units in ending work-in-process
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