Ryan Air Case Study Strategic Management Names: Table of Contents Step 1: Identifying the positioning questions 1.1 Summary of the case pg. 2 1.2 Main Questions & Problems pg. 3 1.3 How was the strategy developed? pg. 3 Step 2: Gathering & analyzing the facts 2.1 Ryan Air Environment Analyses pg. 3 2.2 Ryan Air Strategic Capability Analyses pg. 5 2.4 Ryan Air Competitive Strategy & Business Model Analysis pg. 5 2.5 Ryan Air Stakeholder expectations & purposes Analysis
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Table of contents Business Report on Ryan Air 1. Terms of reference 2. Procedures 3. Findings 3.1 External analysis 3.1.1 Legal issues 3.1.2 Competition 3.2 Strengths 3.3 Weaknesses 3.4 Opportunities 3.5 Threats 4. Conclusions 5. Recommendations 6. Bibliography 1. Terms of reference This report is an analyse of the low cost airline Ryan Air. It is going to look at the external factors influencing the industry and analyse the internal factors using
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Ryan Air was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK‚ as an alternative to the then state monopoly carrier‚ Aer Lingus. According to (2001) Ryan Air was the first low-cost‚ nor frills airline that had an impact on the European airline industry. When launched in 1985 targeted the Irish ethnic market between Ireland and the United Kingdom by offering a more or less traditional type of service with a two-class cabin but at significantly
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the External perspective on Strategy: Entry 1. Describe Ryan Air’s entry strategy: Ryan Air started ‘small’ by initially focusing on the Dublin-London service four round trips per day with a 44-seat turboprop. At this time‚ they have yet to receive permission to fly larger jet aircraft on the route. They also focus on 2 main areas: First-rate customer service and simple‚ single-fare tickets with no restrictions. Additionally‚ Ryan Air would offer meals and amenities that were comparable to what
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Case study 2.5 –Ryan air: Flying High in a competitive Atmosphere 1. How important is the role of operation in achieving competitive advantage at Ryanair? Ryanair competitive advantage is based on cost leadership strategy‚ maintaining the lowest prices among low-cost airlines (Haberberg and Rieple‚ 2008). In 2011‚ Ryanair became the most profitable low cost carrier in the world (www.ryanair.com). How operations support competitive advantage of Ryanair is measured by five performance objectives:
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The geographic location: Ryan air has 73 operating bases‚ with major operations in secondary airports across airport. This is an important valuable resource because airports which are not usual travel destinations are always potential business opportunities thus Ryanair which has bases in many primary and secondary airports has more negotiating power with these airports when discussing slots‚ fees terms and marketing & training support for as long as 20 years with the airports. Thus operating in
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When UPS starting the scenario planning for Horizon 2017‚ they decided to limit the number of participants from the 1997 scenarios. The purpose of this was to steer clear of similarities between the two scenario-planning sessions. But as an end result‚ they ended up with scenarios still biased towards the 1997 scenarios. To assist UPS in avoiding this bias would be to have two different scenario-planning sessions. One session would include the participants of the Horizon 2017 session‚ one with
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1 Table of Contents I. Ryanair Profile ...................................................................................................................................... 3 II. External Analysis.................................................................................................................................. 5 2.1. Porter’s five forces ........................................................................................................................ 5 2.2. PESTLE Analysis
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------------------------------------------------- What do people think of RyanAir? Consumer Behavior ------------------------------------------------- Date: October 15th 2012 ------------------------------------------------- Table of contents Introduction 3 The research design 4 Sample description 4 Method for interviewing 4 Research structure 4 Step 1: Collect pictures 5 Step 2: Interview method 5 Step 3: Concept map 5 Step 4: Combined concept map 5 Step 5: Consensus
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Ryanair and Marketing Strategy: Segmentation Introduction Ryanair was established by the Ryan family with a capital share of just £1‚ and a staff of 25. The company launched its first route in July with daily flights on a 15-seater Bandeirante aircraft‚ which operate daily from Waterford in the southeast of Ireland to London Gatwick. In order to operate in the tiny cabin of the aircraft‚ the first cabin crew of Ryanairs is less than 5ft. 2 ins. tall (Ryanair‚ n.d.). Ryanair
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