Summer Internship Programme (SIP) Section A: Course Structure Section B: Schedule Section C: Guidelines for Report Preparation Section A: Course Structure 1. At the end of the 3rd trimester‚ each student is required to undergo a summer training of six to eight weeks duration in the industry by undertaking a real life project. 2. Students will undertake SIP under the supervision of two mentors—Supervisor appointed by the company and the Faculty Supervisor assigned to every student by the
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Consumer Market and Consumer Behaviour Perception – Selective Distortion Perception Meaning – Perception is a process by which a person select‚ organize and interpret the information. People can interpret different kinds of perception and this can be form in 3 types of perception ; Selective Attention‚ Selective Distortion and Selective Retention. Selective Distortion The tendency for people to interpret most of the information to which they are already believe – means that marketers have
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Course Outline Business Communication I Course Instructor: Prof. Manujata Contact: Faculty Room : F 15 (Sutlej) Course Objectives: • Understand Self • To enable understanding of basics of communication • To impart knowledge about communication theory and develop skills in oral and non verbal communication; listening and interpersonal skills Pedagogical Methods: • Lectures • Case Discussions • Written Assignments • Classroom Activities
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MANAS PANDEY MOB: +91-8303503433 E-mail id :- mpandey840@gmail.com OBJECTIVES ➢ To obtain a challenging position in an esteemed organization‚ where my knowledge‚ and skills will be contributed towards the development of the organization. . current profile ➢ Presently working as a Trenee Engineer‚ Department of Production. Working with Prayag Polymer Pvt. Ltd. Company is G-30‚ upside Industrial area‚ Naini‚ Allahabad ( U.P) (From 2nd July-12
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Paper Title- Changing consumer behavior for mobile phones in rural India Author Name- Rohit Anand Affiliation- Student‚ Chandragupt Institute of Management Patna 1. Introduction Rural India is known for its vivid diversity. With 6‚ 38‚000 villages; India houses world’s largest rural population. India has 711.6 million rural population and 132.4 million rural households which comprise of 70% of total Indian population. The peculiar thing about this population is that their consumption pattern is
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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SYNOPSIS A Project report on consumer buying behavior (cbb) of t.v. sets Session 2009-11 Submitted by: Group # 03 section a PGDM (General) sem- 1 Submitted to: Ms Shivani Bali Faculty‚ Quantitative Methods for Management. TABLE OF CONTENTS Contents Page
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A Study of Consumer Behavior Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the
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Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential for efficient and effective marketing management. Customers
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Sunsilk Brand Description Introduction Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established
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