"Role of strategic marketing in an organisation" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 41 of 50 - About 500 Essays
  • Powerful Essays

    PROJECT ON: ORGANISATIONS COMPARED: PREPARED BY HARSHA BHOWMIK RUDRAJIT SHARMA REGN. NO: 17/12 REGN. NO: 36/12 TABLE OF CONTENTS I. Evolution as an Organization 3 A. Evolution of Cognizant: 3 B. Journey from Indal to Hindalco: 3 II. Description of the organizational structure 4 A. Cognizant’s Structure 4 B. Hindalco’s Structure 5 III. Comparison on Structural Dimensions 6 A. Cognizant 6 B. Hindalco 6 IV

    Premium Chennai

    • 3034 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    1 ) Introduction : Analyzing an organization or enhancing the well being of an established organization requires healthy‚ ongoing leadership and management‚ planning‚ product and service development‚ marketing and financial management. To carry out these practices in an ideal manner‚ it is important to analyze an organization so as to bring out the pros and cons and henceforth rectify its path for betterment in future. The process of analyzing an organization can be done in different dimensions

    Premium Management Bill Gates Microsoft

    • 3226 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Disneyland Paris marketing decisions should be looked at thoroughly before agreeing that they should start operating a new system as it is a large and successful company their objective is to reach their target market. In order for Disneyland Paris to keep running successfully‚ it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets

    Premium Disneyland Paris Marketing Walt Disney

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    1. Sole trader businesses are the easiest to set up because there is no complex paperwork. The business and the owner are the same person in law. The sole trader does not have limited liability which means that they are responsible for all the debts of the business. The sole trader has to produce an annual accounting return for the Inland Revenue. 2. Partnerships are set up by a Deed of Partnership which is a document made out by the partners and witnessed by a solicitor. This Deed sets out the

    Premium Management Organization Formal organization

    • 1126 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    key figure in the turn of the century school of management theory. His book General and Industrial Management which was first published in 1916‚ is the foundation of the classical organisation theory. 2.1.2 Henri Fayol devised his ideas from his own practical experience. He decided that all business organisations are concerned with more or less the same type of activity and he claimed that his guidelines were universally applicable. He had a set of fourteen principles and his study of management

    Premium Management Organization

    • 2211 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Resilience capacity provides the basis for restoration after a severe jolt and can offer an opportunity for an organization to undergo a positive transformation as a result of overcoming an exceptionally challenging experience. Similarly‚ strategic agility enables a firm to initiate and apply flexible and dynamic competitive moves in order to respond positively to changes imposed by others and to initiate shifts in strategy to create new marketplace realities (McCann‚ 2004). The purpose of this

    Premium Occupational health psychology Organizational studies Industrial and organizational psychology

    • 3243 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    organisation culture

    • 426 Words
    • 2 Pages

    Organizational Culture as Steve Jobs’ Leadership Prop So often when we think of a company’s strategy‚ organizational culture is the missing puzzle piece. Instead‚ attention is focused on customers‚ competitors‚ and financial resources. The neglect of organizational culture is unfortunate since leaders are responsible for so many other demands‚ but an understanding of the organization’s culture and its potential for enabling a positive deviant strategy is important. Organizational culture

    Premium Operating system Sociology Apple Inc.

    • 426 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Strategic Management

    • 401 Words
    • 2 Pages

    appropriate strategic marketing objectives for a market Following on from the above 2 points‚ here you need to select a particular market – ideally the one that your own organisation operates in – and describe how you would create appropriate strategic marketing objectives (not actions) aimed at achieving success in that market. Section 4 Demonstrate how you would respond to changes in the marketing environment  report on the impact of changes in the external environment on a marketing strategy

    Premium Marketing

    • 401 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Introduction This essay is based on Formal and Informal organisations and the details and difference between the two. Recommendations and conclusions are also drawn based on the information presented. Formal and Informal Organisations The fundamental concepts of formal and informal organisations are regarded with the nature and processes in the workplace. A formal organization is the actual framework of the organization including its organizational chart and its chain of command which determines

    Premium Management Organization Formal organization

    • 921 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Strategic Management

    • 2145 Words
    • 9 Pages

    Approaches to the strategic management of people There are a number of models of SHRM and in this unit we will look at three: • The best practice view. • The best fit view. • The resource­based approach. The best practice view This view starts from the premise that a single set or ‘bundle’ of HR policies and practices will lead to better organisational performance‚ sustained over a lengthy period‚ whatever the prevailing business circumstances. What are these so­called best

    Premium Human resource management Management Human resources

    • 2145 Words
    • 9 Pages
    Powerful Essays
Page 1 38 39 40 41 42 43 44 45 50