Services Marketing Chapter 1:! New Perspectives On! !Marketing in the! ! !Service Economy! Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1! Services Marketing Why Study Services?! What are Services?! Marketing Challenges Posed by Services! Extended Marketing Mix Required for Services! Integration of Marketing with Other Management Functions! Developing Effective Service Marketing Strategies! Slide © 2010 by Lovelock
Premium Marketing
POST GRADUATE DIPLOMA IN MANAGEMENT- PHARMACEUTICAL MANAGEMENT 2012-2014 SIES COLLEGE OF MANAGEMENT STUDIES SECTOR 3‚ NERUL‚ NAVI MUMBAI It is in partial fulfilments of the requirements of the PGDM-BM Program-2012-14’ ACKNOWLEDGEMENT It is with a great sense of gratitude‚
Premium Health care Navi Mumbai Healthcare
Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
Premium Marketing Service system Service
Banking system plays a very significant role in the economy of a country. It is central to a nation’s economy as it caters to the needs of credit for all the sections of the society. Money-lending in one form or the other has evolved along with the history of mankind. Even in the ancient times‚ there are references to the money-lenders‚ in the form of sahukars and zamindars who lend money by mortgaging the land property of the borrowers. Towards the beginning of the 20 century‚ with the onset of
Premium Bank
distinct premium is placed on looking and feeling good‚ the desire to be attractive is on the rise. Not surprising then that both men and women are seeking the services of beauticians‚ hairstylists and dermatologists to improve their looks. As this number swells‚ there is also a perceptible shift happening in the marketplace. The beauty services industry‚ largely unorganised and pegged at over Rs 12‚000 crore by some observers (others peg it as low as Rs 2‚000 crore)‚ is slowly but steadily taking the
Premium Beauty salon Cosmetics Beauty contest
insurance companies‚ and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers‚ retain existing ones and maximize their lifetime value. At this point‚ close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers‚The role of Customer Relationship Management in banking sector is very important and the need for
Premium Customer relationship management Bank Data mining
from your competitors? Product: The good‚ service‚ or idea that is marketed to fill consumer wants and needs. Improving existing products and developing new products are among the marketer’s most important tasks. Product differentiation: Creation of a product or product image that dif fers enough from existing products to attract consumers. Differentiation is a source of competitive advantage. Combinations of physical goods and services can also be sources of differentiation. 2)
Premium Marketing
Review Question (pg. 54‚ no. 12) The term “marketing mix” could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous
Premium Marketing
earnings from same sector 11 (4) ROE for the companies in the same sample set 16 (5) Share price estimation by DDM 21 Approach II: “Valuation Multiple” 23 1) Price – earning ratio of each sector 23 2) Share price estimation by PE ratio 28 Reconciliation report 30 In this assignment‚ we are going to analyze 5 companies which are come from Banking Sector‚ Media Sector‚ Telecommunications Services Sector‚ Consumer Durables & Apparel Sector and Transportation Sector. The analyses include:
Premium Stock Stock market Arithmetic mean
SERVICE MARKETING (PM601) MINI PROJECT (MENTON BANK) NO NAME MATRIK NO 1 Nurul Asyiqin Binti Mohamad Ruhmilin 07DPR11F2014 2 Eswi Binti Emasain 07DPR11F2012 3 Jannah Jailen 07DPR11F2039 Lecturer : Mdm Siti Hajar Khazali Mini Project (Menton Bank) 1. Identify the steps taken by Menton Bank to develop a stronger customer orientation in its retail branches? Steps taken by Menton Bank to develop a stronger customer orientation in its retail branches: i. The Board
Premium Customer service Customer Sales