Makr+ All In One Marketing Audit & Plan [Date] Created by Simply Digital Marketing Last reviewed [Date] Contents 1. Contents 2 2. Glossary 4 3. Executive Summary 5 3.1. Key Findings 5 3.2. Key Recommendations 5 3.3. Summary 5 4. Marketing Audit 6 4.1. Introduction 6 4.2. Assumptions 6 4.3. Internal Environmental Analysis 6 4.4. External Environmental Analysis 7 4.4.1. Markets Defined 7 4.4.2. Industry Analysis- Adapted from Porters 5 forces 7
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Internal Control Evaluation Every business should take the steps necessary to ensure that its internal controls are functioning effectively and efficiently. It is important to have accountability at every level of a business. Creating a checklist to evaluate internal controls will support the business in this effort. According to Louwers‚ Ramsay‚ Sinason and Stawser (2007)‚ an internal control questionnaire aide an auditor in gathering evidence about the control environment and accounting and
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Corporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible‚ they usually passes through a process that leads it at the end to achieve what is called by “Civil learning”. In order to achieve this level –which is the highest level of a corporate social responsibility- ‚ they are two dimensions: • The organizational level • The societal level The case of Nike as famous corporate
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Introduction of Intercontinental hotel. Intercontinential hotel‚as the first truly international hotel group‚ was born in 1946.it becomes the biggest hotel group on earth.This group also have the wildst distribution of hotel around the world.The goal of this hotel is creating great hotels guests loveThe headquarter of this company is in berkshire ‚ UK .During 2007‚ it employed approximately 10366 in 2007 . What is the meaning of environment? (Docstoc 2010‚ p3)That means the surroundings‚ influnces
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Generally‚ every organization’s performance could be enhanced if they have a sound internal control system. Internal control sys has two subcategories: A) Control environment B) Control procedures and policies @ control activities Control environment is abt attitude of board n mgt‚ whether they have integrity(honesty) and value the importance of running a sound internal control system. So‚ if their attitude is good‚ they will raise awareness and foster good attitude among ppl in the org
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can affect its operation.The business environment consists of the actors and forces that affect an organization’s ability to develop and maintain business with its targeted customers. These are the Micro Environment‚ the Macro environment and the internal environment.The micro-environment of an organization can best be understood as comprising all those other organizations and individuals who directly or indirectly affect the activities of the organization. The following key groups can be identified
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different approvals‚ usually built upon moral preference. Mill is able to categorize every human license into exist internal and external sanctions‚ and believes that it is possible to change your moral selection. External sanctions exist outside of the individual‚ independent of his mind. They may take the form of peer pressure‚ the fear of disapproval‚ or the fear of god. Internal sanctions stem from one’s conscience. These consist of feelings like discomfort or joy when one realizes the consequences
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I. INTERNAL ENVIRONMENT: ORGANIZATIONAL ANALYSIS Corporate Structure. Mercedes-Benz corporate structure is representing eleven different departments‚ with an average of four core practice areas in each. Let’s start the discussion of the corporate structure by considering Corporate Communications Department. This department works on cultivating a positive news-media image and manages internal communications to retails. . Whenever Mercedes-Benz owners are in need of answers on their questions
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Bracey‚ 1976). In organization perspective‚ communication is defined as communicative acts that constitute the action and works of organizing‚ coordinating‚ informing‚ arranging and subordinating (Cooren‚ 1999; Schwartzman‚ 1989) that plays an important role in determining the failure or accomplishment of any organization as a whole (Orpen‚ 1997). There are two common communication approach practiced in an organizational setting namely formal and informal communication (Carriere and Bourque‚ 2009).
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dispatched independently to approving authority. Once signed‚ the approved invoices should be sent independently to accounts payable. When the check is prepared by accounts payable‚ they should mail it directly to the third party. Under a strong internal control system‚ the employees and/or contractors should not be allowed to come in and collect checks directly. Direct contacts with accounts payable personnel make it too tempting for someone
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