"Role of ethics in advertising and promotion" Essays and Research Papers

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    Alcohol and Advertising

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    Alcohol and Advertising Throughout the history of television‚ viewers have raised many questions about alcohol advertising. Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol related disease and death? How is advertising affecting us? The goal of this essay is to collect evidence‚ both theoretical and empirical‚ that would address the question of whether advertising affects in any measurable manner alcohol consumption and mortality from alcoholism

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    The Effects of Advertising

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    The Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity‚ public relations‚ product placement‚ sponsorship‚ time shifted advertising‚ underwriting‚ and sales promotion. Every major medium is used to deliver these messages such as the television‚ radio‚ movies‚ magazines‚ newspapers‚ the internet‚ and billboards. Advertisements can also be seen on the seats

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    Fashion Promotion Paper

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    clothing‚ footwear‚ cosmetic items and accessories. The “12 day of Fashion” promotion will focus on the Forever 21 store located in the Sawgrass Mills Mall in Sunrise‚ Florida. The Sawgrass Mills Mall is the sixth largest mall in the United States‚ and the second largest in Florida. There are over 300 retail outlets and restaurants located within the mall. III.- Objectives The main objectives on the “12 day of Fashion” promotion plan are to: Increase sales throughout the month of December Maintain

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    Topics in Advertising

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    Advertising – S.Y.B.com Project Topics Roll Nos | Topic | 1 – 5 | Advertising campaign for Hotel Industry | 6 – 10 | Advertising campaign for Tourism Industry | 11 – 15 | Advertising campaign for Hospital Industry | 16 – 20 | Advertising campaign for Aviation Industry | 21 – 25 | Advertising campaign for Education Industry | 26 – 30 | Advertising campaign for Banking Industry | 31 – 35 | Advertising campaign for Insurance Industry | 36 - 40 | Techniques of visualisation of

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    Nursing and Health Promotion Casey M. Smith Grand Canyon University: NRS-429V April 21‚ 2013 The World Health Organization (WHO) describes health promotion as allowing society to control elements of personal health‚ through intelligent‚ healthy decisions. Health promotion improves the resourcefulness of people to be accountable‚ and the capacity of organizations and communities to guide the determinants of health. Due to the multitude of determinants of health‚ health promotion needs cooperation

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    Celebrity Advertising

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    Celebrity Endorsement 1. Introduction In the past two or three decades celebrity advertising/endorsement has become common practice amongst brands that wish to create and maintain attention‚ as well as increase product or brand recall rates (Erdogan‚ 1999). However‚ the juxtaposition of brands and organisations with admirable figures that possess qualities such as likeability‚ attractiveness‚ trustworthiness and credibility is not a new phenomenon (Erdogan‚ 1999). It is believed that an eighteenth

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    Media’s Promotion of Consumerism Demian Estrada “The advertising industry spends $12 billion per year on ads targeted to children‚ bombarding young audiences with persuasive messages through media such as television and the Internet. The average child is exposed to more than 40‚000 TV commercials a year‚ according to studies. And ads are reaching children through new media technologies and even in schools--with corporate-sponsored educational materials and product placements in students ’ textbooks

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    [pic]TOURISM MARKETING & PROMOTION DECEMBER 2009 TOURISM MARKETING & PROMOTION Instructions to candidates: a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time) b) Answer any FIVE questions c) All questions carry equal marks. Marks for each question are shown in [ ] 1. Discuss the information you will expect to find in the main sections of a typical tourism development plan and provide examples to support

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    Sex In Advertising

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    Sex in Advertising Brett Denita Baskin Mr. Blair World lit 122 - A December 2‚ 1996 The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in advertising is now a major

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    Understanding Health Promotion Interventions in Nursing Practice Nancy S. Hammack Grand Canyon University: Family Centered Health Promotion NRS 429V Professor Barb McGraw March 24‚ 2013 Understanding Health Promotion Interventions in Nursing Practice The nursing profession is one of the largest health care professions‚ providing important opportunities for health promotion with potential to reform health at the legislative level. Health promotion is defined by Kreuter and Devore

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