INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION 2002 INNOVATION STRATEGY IN A GLOBALIZING INDUSTRY: A CASE STUDY OF THE WINE INDUSTRY By Orlando-Marian Voica THESIS Submitted to School of Public Policy and Management‚ KDI in partial fulfillment of the
Premium Wine
WINE SECTOR EXPORT MARKETING PLAN (SEMP) WINE INDUSTRY Chisinau‚ Moldova 2009 Table of Contents 1 Introduction 2 Analysis of wine sector in Moldova 2.1 Profile / characteristics: A. Market size (facts & figures) B. Market developments / trends C. Trade structure (suppliers‚ producers‚ distribution network‚ buyers) D. Perspectives sector in home country E. Legislative
Premium Wine Chardonnay Cabernet Sauvignon
................................................................5-7 A. Challenges ...................................................................................................................7-8 1. Public perceptions 2. Fragmentation of wineries 3. Overproduction 4. Climate 5. Trade regulations 6. Substitutes 7. Education 8. Piracy B. Porter’s Five Forces...................................................................................................8-10 1. Comparative rivalry
Premium Wine
Dr. Ramirez November 12‚ 2010 From Small Business to large Brand firm: New Jersey Wineries New Jersey wineries are well-medaled. Twenty three New Jersey wineries won nearly 250 medals and awards in competitions and taste testing’s against other domestic and international wines in 2010 alone. Pick a category‚ red‚ white or a dessert‚ and a wine from New Jersey beat a corporate winery with a largely known brand. Their products have proved to be better but can’t seem to get the recognition
Premium Wine Business
Swot E&J Gello Strengths 1. Dominant market position In 2006‚ the E. & J. Gallo Winery produced more than one-fifth of the total volume of wine in the United States (20.6 percent). The company sold about 70 million oases of wine in domestic and international markets in 2007‚ resulting in about 3.5 billion in sales revenues. Low cost mass production strategy They were the low-cost alcoholic beverage favored by people with low incomes and budget-constrained teenagers and college student. 2. Strong
Premium Wine Marketing
The Robert Mondavi Winery was founded in 1966 in Oakville‚ California. Robert Mondavi started the business after he separated from his brother‚ with whom he had run a winery until then. Only three years later‚ the Los Angeles Times named Mondavi’s Cabernet Sauvignon 1969 as the best wine produced in California. The Mondavi Winery focuses on three main strategies: * produce wine traditionally * be innovative * educate US costumers concerning wine culture TRADITION Concerning wine making Robert
Premium Wine
Cove Mystery series. A great follow-up to One Foot In The Grape. Penny‚ Connor‚ her winery manager‚ her neighbor Antonia and Chantal her daughter are off to Napa Valley to look into possibly investing in railroad that will bring wine country tourist to their wineries. At first winery they stop at‚ Chantal gets into a heated argument with another possible investor‚ Tara. Shortly after taking off for the next winery on the tour‚ someone pulls the emergency cord and Penny and Connor go to try and learn
Premium English-language films Family Death
Case Study Coopers Creek and the New Zealand wine industry Heather Wilson and Maureen Benson-Rea This case describes the growth of a medium-sized New Zealand winery – Coopers Creek. It is concerned with the changing collaborative arrangements employed by Coopers Creek to service domestic and international markets since its inception. These changes are set against the background of a small‚ rapidly internationalising industry within a global market environment. Readers are encouraged to analyse
Premium Wine New Zealand Chardonnay
two vineyards (Chalice and Cimarron) and half of a third (Delta)‚ and also owns three wineries (Chalice‚ Cimarron‚ and Alicia) and half of a fourth (Opera Valley). Chalice winery is the flagship of the four wineries‚ and founded in 1969. In June 1993‚ Chalice was the only publicly-held company in the United States whose principal business is the production and sale of premium wines. The four California wineries are located in different place. Each of them has their own president‚ typically the winemaker
Premium Marketing Management Strategic management
Purdue extension EC-722 Industry Analysis: The Five Forces Cole Ehmke‚ Joan Fulton‚ and Jay Akridge Department of Agricultural Economics Kathleen Erickson‚ Erickson Communications Sally Linton Department of Food Science Overview Assessing Your Marketplace The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive
Premium Competition Barriers to entry Strategic management