Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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The Utilitarian model‚ in its broadest sense‚ can be described as “the greatest good for the greatest number” (38). This way of thinking prioritizes the needs of the many over the needs of the few. There are three approaches to this model‚ the cost-benefit approach‚ the act Utilitarian approach‚ and the rule Utilitarian approach. In the first approach‚ the course of action that is chosen is the course that produces the greatest benefit relative to cost. The act approach deals with problems that don’t
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market refers to a somewhat mixed economy. In this economy‚ government intervention takes place even though the majority of the market is capitalist. This paper aims to explore the utilitarian argument of capitalism and discuss whether government intervention in an otherwise free market leads to inefficiencies on utilitarian grounds. Capitalism refers to a profit or market system (Shaw‚ 2008; Gray‚ 2011). In this system‚ economic activity is private and operates with the goal of making a profit
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I think that Singers conclusion with the famine in India differs from the conclusion that a Utilitarian might reach with regards to the “The Truth about Torture” in several ways. The difference between torturing a terrorist to protect the masses is consistent with Utilitarian Theory. Although Singer’s conclusion does appear to deviate from Utilitarian Theory‚ it actually follows some utilitarian moral principles in the fact that human greed in the western world‚ which is immoral‚ appears to
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The lottery is an example of the utilitarian monster because‚ in a lottery game‚ there are many losers‚ but only one winner. The happiness of the winner of a lottery ticket is very high‚ and when compared to the unhappiness of the losers‚ there is still‚ in theory‚ a net happiness gain. So in essence‚ the happiness of many (the losers) is sacrificed for the disproportionate happiness of one individual (the winner). A case could be made for and against the lottery in terms of monetized utilitarianism
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Philosophy 338 Professor Hubin THE UTILITARIAN THEORY OF PUNISHMENT I. Utilitarian Theories of Punishment: Utilitarian justifications are forward-looking (consequentialistic) in nature. All of the questions about the justification of punishment (general justification‚ title and severity) will be answered by appeal to the utility (value) of the consequences of an action. A. The General Justification: All punishment is‚ according to the utilitarian‚ intrinsically bad‚ because it involves the
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the capricious and brutal forms of punishment that ruled the pre-modern structure of crime control and justice. Social contract theories disputed the political influence declared by the nobility and projected that all humans were liberated to act in whatever way they choose. Human beings act as free agents to make contracts with other humans to fulfill their civic and social duties. The utilitarian approach asserts that humans are principally driven by the idea to maximize their pleasure and diminish
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Kantian and Utilitarian Theories Kantian and Utilitarian Theories Applying philosophical concepts to social issues can test the relevance of philosophy in contemporary society. Such application may also help to resolve present-day social issues‚ as philosophy can draw light on moral concerns. In this paper‚ the Kantian and Utilitarian moral theories are applied to the Nestle advertising controversy which began in 1970‚ and which lingers
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Nevertheless‚ there are significant differences between utilitarian and deontology. Utilitarians and deontology sometimes might arrive at variant answers to the question that whether it is ethical to implement a placebo-controlled trial for the purpose of testing whether the new drugs are efficient. Holding all other things constant‚ utilitarians might conclude that it is correct to conduct the placebo-controlled trial if the benefits outweigh the costs‚ while a deontologist would argue that it is
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The abortion and the utilitarian view Abortion is a sensitive topic that requires a considerable amount of understanding when addressing the ethics behind it. Abortion is defined as the termination of pregnancy thus ending the life of the embryo/fetus prematurely (Matthews MP‚ Dutt T‚ 1998). My ethical justification for abortion stems from a utilitarianism standpoint. When using the utilitarian consequential principle of ethics‚ we establish a set of general morals and rules in which we can apply
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