Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
Premium Corporate social responsibility Social responsibility
Social Responsibility | This Document Differentiates And Defines Core Social Responsibility Concepts‚ How They Intertwine The Views Of Such‚ While Debating The Benefits Of Social Responsibility In The Corporate World. | | Shannon McDermott | 11/20/2012 | Course: Introduction to ManagementLecturer: Miss. Grant | This Document Differentiates And Defines Core Social Responsibility Concepts‚ How They Intertwine The Views Of Such‚ While Debating The Benefits Of Social Responsibility In The
Premium Social responsibility Sociology Corporate social responsibility
“The social responsibility can be defined as the obligation of the organization to act in ways that serve both its own interests (making a profit) and the interests of its stakeholder.” (Sandy Millar‚ Christopher Theunissen‚ 2008‚ P69) Socially responsible organization takes action to ensure that their activities do not affect any of the stakeholders in a negative way. The McDonald’s is the leading global foodservice retailer with more than 30‚000 local restaurants serving 52 million people in more
Premium Social responsibility Corporate social responsibility
Responsibility By: SPC Hawkinson‚ Jennifer 20141229 As the great Eleanor Roosevelt once stated‚ “In the long run‚ we shape our lives‚ and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.” Responsibility can be broad range of different perspectives when defined. Although‚ many may look to themselves first to depict their definition of responsibility it does not always mean what others may know it to mean. Responsibility is being
Premium Decision making Responsibility Decision theory
Personal Responsibility in Higher Education This paper will attempt to define what personal responsibility is and how it plays a part within higher education. It will also discuss a couple of strategies for success as a student. Lastly‚ I will discuss my approach of personal responsibility in my higher education. Personal responsibility according to "Merriam-Webster" (n.d.)‚ is “Personal: relating to an individual or an individual’s character‚ conduct‚ motives‚ or private affairs often in an offensive
Premium Responsibility Sociological terms Psychology
ACKNOWLEDGEMENT We would like to thank Mrs. M. V for giving us this opportunity to study the Social Responsibility in business. We would like to thank Mr. Rajesh Thomas (DGM - Compass Group Pvt. Ltd.) ‚ Mr. Senthil Kumar (Manager -Lovely Offset Printers Pvt. Ltd.) ‚ Mr. Ramachandran (Director – Kaushalya Aqua Marine Products Exports Pvt Ltd.) for their valuable time and their cooperation in sharing the necessary information. We would also like to thank the employees and customers of all the
Premium Corporate social responsibility Social responsibility Business ethics
Education and Corporate Social Responsibility HEC Paris 2010 Social Business/ Enterprise & Poverty Certificate Project Education and Corporate Social Responsibility Rong GAO “We cannot afford to create a lost generation of children deprived of their chance for an education that might lift them out of poverty.” – Irina Bokova‚ UNESCO Director‐General 1 Social Business / Enterprise & Poverty Certificate Project Education and Corporate Social Responsibility
Premium Corporate social responsibility Higher education Education
Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
Premium Apple Inc. Social responsibility Brand
Social Responsibility What Definition Making a profit within the ambit of the law and to make decisions that will benefit not only the interest and welfare of society but also that of the organisation Origins of Social Responsibility • Entrepreneurs recognised a responsibility to employees. This refers to an act of paternalism to act in a fatherly way‚ caring and taking responsibility • Josesph Rowntree – Paternalistic Chief Executive – provide generous medical and dental schemes. Not possible
Premium Social responsibility Corporate social responsibility Business ethics
SOCIAL RESPONSIBILITY MODES AND ROLES Social responsibility is an ethical ideology or theory that an entity‚ be it an organization or individual‚ has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade-off always exists between economic development‚ in the material sense‚ and the welfare of the society and environment. Social responsibility means
Premium Business ethics Corporate social responsibility Social responsibility