1. Describe what you think would be a successful marketing mix for the first two High School Musical movies as well as any upcoming sequels. Answer: A successful marketing mix for the High School Musical‚ film series would be using the four Ps of marketing which includes price‚ product‚ place and promotion. Keeping the price aside because there is basically no price for a television film which the consumers have to pay directly‚ the other three are vital elements of a film marketing campaign
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Enterprise Rent-A-Car 1. Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives? Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied‚ improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience‚ the rental process‚ vehicle
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A Research Paper Comparing Academic Achievement to Musical Education Chesapeake College Abstract Purpose The purpose of this research paper is to find evidence to support the theory that connects academic success to musical education. The hypothesis for this research is that students with musical education will be recognized for outstanding academic achievement more than the general student body. This paper will prove the hypothesis by quoting studies done on IQ‚ academic
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www.thetimes100.co.uk Enterprise Rent-A-Car - Brief Recruitment and selection at Enterprise Rent-A-Car Introduction Enterprise Rent-A-Car (Enterprise) is the largest car rental business in North America. It has 7‚000 offices in the USA. It has a further 900 spread around the world‚ including the UK. Enterprise constantly expands its range of services to meet customers’ needs. Therefore‚ Enterprise needs to have the right people with the right skills to be able to offer these services.
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The Origins and Developments of Electronic Dance Music (EDM) and Contemporary Nightlife Musical Culture The origins and developments of Electronic Dance Music initially started with the development of the synthesizer. It was with these first uses of synthesized sounds that prompted the development of sequencers‚ sampling‚ effects processing‚ musical instrument digital interface (MIDI)‚ use of computer technology‚ hard disk recording systems and modern day virtual studio technology (VST’s). These
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2012 Costs of Rent Control Over the past decades‚ the consequences of government intervention in housing markets have been widely discussed. Many governments have implemented rent control for a long period of time‚ because it ensures shelters of many low income and median income families efficiently in a short time. It seems that rent control might be the wave of the future. However‚ although many cities are still controlling their house rents for a short term benefit‚ harms of rent control are
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VacationSpot.com and Rent-a-Holiday were both on-line travel companies that focused on the independent leisure lodging segment of the travel market. VacationSpot.com company comes from Seattle‚ Washington while Rent-a-holiday comes from other side of western world Brussels‚ Belgium. Both companies started at around same time and in April 1999 they entered formal merge negotiations. In march of 1998 the CEO and president of VacationSpot.com Murch was contacted by the CEO of Rent-a-holiday Coppieters
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MUSICAL ANALYSIS WRITING GUIDE THE CRITERIA In writing your essay‚ the only thing you really need to do is fulfill the marking criteria. Let’s look closely at what the criteria says. The student evaluates music by thoroughly deconstructing the repertoire‚ and determining the manipulation
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OLYMPIC RENT-A-CAR US CASE STUDY STUDENT: JOSÉ FILIPE SOUSA CARVALHO SUMMARY Olympic is a US rent-a-car company facing some changes in the market it operates. A competitor company (Enterprise) is changing its loyalty program. Olympic managers have to evaluate the impact of those changes and to take actions in order to respond correctly to those changes without losing market share and if possible taking advantage of the situation. The aim of this study is to evaluate those changes and to propose
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The Rent Strikes can be described as successful insofar as they spurred government action to improve housing in Harlem‚ and helped to develop a broader consciousness that led to rent strikes across the United States. For example‚ two months after the initiation of the strike‚ the City of New York agreed to purchase two dilapidated apartments from landlords with an excessive number of violations. By May of 1964‚ strike efforts (partially led by Gray) expanded to over 30 cities in the United States
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