Leo Burnett Company Ltd.: Marketing Strategy for “Forever Young” Presented to: Leo Burnett Toronto‚ Canada Presented by: Janet Carmichael July 2001 Table of Contents Executive Summary 2 Introduction 3 Background 3 Problem Statement 4 Analysis 4 Internal Analysis 4 External Analysis 5 2 Criteria 5 Alternative Selection and Evaluation 6 Recommendation and Implementation 9 Short Term Implementation 9 Long Term Implementation 10 Risk Mitigation 10 Exhibits 11 Exhibit 1:
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The Removal of the Cherokee The tragedy of the Cherokee nation has haunted the legacy of Andrew Jackson"’"s Presidency. The events that transpired after the implementation of his Indian policy are indeed heinous and continually pose questions of morality for all generations. Ancient Native American tribes were forced from their ancestral homes in an effort to increase the aggressive expansion of white settlers during the early years of the United States. The most notable removal came
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During the Cherokee removal period‚ many Cherokees stood up to express their opinions on this conflict. Most of the Cherokee members were against this act and furiously fought back against Congress’s decision. However‚ there were some who have other ideas about the Cherokee Nation’s future – they believed it was better for them to move. Regardless of different opinions‚ the Cherokees never stopped to advocate for themselves. Throughout the removal period‚ political leaders of the United States sometimes
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Who should move? The Cherokee or Americans? The Indian Removal Act was created by the former President Andrew Jackson in 1830. The Americans wanted to settle land in Georgia‚ but most of the Cherokee tribes refused. The Indian Removal act of 1830 was not justified and the Cherokees should not move because they fought for the U.S.‚ Cherokees were cheated in trade by the U.S.‚ and the supreme court ruled in favor for the Cherokees. The Cherokees should not move because they fought for the United States
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Indian Removal Michelle True 10:30 mon‚wed‚fri classes 884352 Mr. Ale The Cherokee land stretched through the southern appellations‚ the land consisted of beautiful green mountains‚ filled with trees‚ tall rock mountains and lakes with high water falls. It was a land of which no other can compare to‚ “Ridge”‚ who was born in 1771‚ grew up in the Cherokee lands‚ said‚ “I would willingly die to preserve them.” (2:52). The Cherokee nation had constantly been
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As a result of his Indian removal policy‚ the Choctaws were the first to sign a treaty promising to relocate. Most the Seminoles refused to sign with only a portion agreeing to a removal treaty in 1833‚ with most refusing to abandon their home land the Second Seminole War of 1833 was fought and subdued in a third war. With other tribes following suite; the Creeks signed a removal treaty in 1832 and the Chickasaws moved in 1837. Although it was the removal of the Cherokee that would forever blemish
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LEO BURNETT CASE SUMMARY Leo Burnett Company‚ founded in Chicago in 1935‚ was one of North America’s premier advertising agencies. It had created numerous well-known brand icons‚ including The Marlboro Man‚ Kellogg’s Tony the Tiger‚ and the Pillsbury Dough Boy. This case talks about LB’s current strained relationship with its client Ontann Beauty Care (OBC). LB was hired by OBC to launch its new “Forever Young” product line. 1. Assuming the role of an LB employee: As a full-service agency‚ LB
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The Indian Removal Act The U.S got the Louisiana Territory in 1803. Then during his presidency‚ Andrew Jackson got Congress to pass the Indian Removal Act. This act stated that all Indians that wished to follow their own tradition must move to the Indian Territory where they would have more than 70‚000 square miles of free land. When this act was passed‚ all Indians but the Cherokee signed the Treaty of Echota agreeing to move. Jackson thought it was necessary to take action against them to enforce
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when trying to keep their spot in a line or at a crowded activity. However‚ sometimes this is more than a petty argument amongst kids. The Indian Removal Act was pushed through Congress by President Andrew Jackson‚ giving President Jackson the power to negotiate treaties with Native American tribes living east of the Mississippi River (“Indian Removal”). Originally‚ the relocations were supposed to be voluntary: the Indians could either relocate to the West of the Mississippi River‚ or they could
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D.E. US History 12-10-13 Indian Removal Policy Land disputes and law jurisdiction cases had begun to appear quite frequently in the United States Supreme Court during the time the Indian Policy was put into effect after the war. Congress had to address the situation so they came up with the Indian Policy. It was concluded that‚ “discovery also gave the discoverer the exclusive right to extinguish Indian title either by purchase or by conquest. Natives were recognized only as temporary occupants
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