POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Scaling and Measurement James M. Comer‚ University of Cincinnati‚ Editor Comparing Alternative Measures of the French and Raven Power Bases John T. Drea‚ Gordon C. Bruner II and Paul J. Hensel Twenty-five multi-item scales used to measure power sources anchor exercised power in a sales or channel setting are reviewed. The procedures for assessing the reliability and validity (convergent‚ discriminant‚ and nomological) of each scale are discussed and reviewed. Findings indicate adequate reliability
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Can control of written language create or reinforce power? By Daniel Whiting Language is the basis of communication between people‚ therefore if you ban the use of specific written language you are banning the communication of the ideas behind that language between people. People will still be able to formulate their ideas about the controversial subject but will find it difficult to spread the news on a large scale. This is because most widespread media is in written form like newspapers
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Appreciation for The Cat in the Rain by Ernest Hemingway. by Maria Minakova Hemingway’s style of writing is solidly bound with the image of an iceberg where only a small part of the message is on the surface whilst the greater part of the meaning is hidden “underneath the water”. The short story “The Cat in the Rain” is a brilliant example of this technique‚ so masterly employed by Hemingway in his works. While the story about a couple spending holidays in a hotel and a woman wanting
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Acid rain‚ or more accurately acid precipitation‚ is the term used for describing rainfall with a pH level lower than 5.6. This type of pollution is a matter of great debate currently due to the potential of its causing environmental damages all across the world. For the last decade or so acid rain has caused destruction to hundreds of lakes and streams in many parts of the world‚ including the US‚ Canada‚ and Europe. Acid rain forms due to the oxides of sulfite and nitrogen combining with the moisture
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I would say Rain Man’s reputation lies somewhere in the middle of the spectrum when it comes to best picture winners. It’s not held in as high esteem as a Schindler’s List or Ben-Hur‚ but neither is it as reviled as a Crash or Oliver!. Instead‚ it lies somewhere in the realm of the Slumdog Millionaire’s of the world‚ nether beloved nor despised. After viewing Rain Man‚ I would have to put it into this middle category‚ but more towards the lower end of the continuum. Rain Man tells the story of Charlie
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safety. Strategy of the Indian Railways for accident prevention include progressively achieving reduction in accidents attributable to human failure by way of introduction of modern technologies and devices and mechanization of maintenance. Safety measures taken by the Railways include timely replacement of over-aged assets‚ adoption of suitable technologies for upgradation and maintenance of track‚ rolling stock‚ signaling and interlocking systems‚ safety drives‚ greater emphasis on training of officials
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Microsoft PowerPoint Project Date: 27 October 2012 Overview: In this project‚ you are going to create PowerPoint slides from a Word outline document. You will also need to apply a design theme and modify the slide master. Different kinds of objects will be inserted into PowerPoint. Your final document should be similar to this one (pdf. file). Note: save your file before you show the video; after you play the video‚ do not save the file. Tutorial: Read the following two articles before you
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• With replicants being represented as unicorns throughout the film‚ this shot could represent the the unicorns being washed away by the rain such as the myth of the unicorns not making it on Noahs ark and being washed away. All in all‚ the film blade runner has many underlying themes and motifs carefully woven together in every scene to add coherence and a deeper meaning to the overall
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Daintree rain forest was named after an Australian geologist and photographer‚ Richard Daintree. The Daintree rain forest is located in North Queensland and is one of the oldest rain forest. Rain forests usually have approximately 3000 species of plants and around 700 of these plants are only found in the Daintree Rain forest. This Daintree rain forest was added to the World Heritage List in 1988 on the 9th of December‚ which is why it is protected. Many plants and animals in the Daintree rain forest
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