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    CHALLENGES OF GLOBAL SUPPLY CHAIN MANAGEMENT Introduction Rapid growth of globalisation has enabled the developed countries to gather the motivation for making investment in developing countries. The developed countries nowadays are investing in different sectors of developing countries. Acknowledging the increasing rate of investment of the developed‚ the entrepreneurs of the developing countries are setting up the necessary infrastructure and facilities to produce low-cost goods for retail

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    Nike Promotional Campaign

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    The styles have their differences‚ but the overall products remain the same when it comes to comfort and creativity based on what the individual consumer prefers to their personality. Some of Nike’s top competitors are ADIDAS‚ Under Armour‚ and Reebok. Like Nike‚ they target males and females alike with a passion for fitness and athleticism. However with differences pertaining to style‚ affordability‚ as well as specific sport interest‚ Nike has a wider variety of people and products to market

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    Flipkart Case Study Flipkart.com is a story of the two young computer science graduates brothers Sachin Bansal (26) and Binny Bansal (25) from IIT-Delhi 2005 batch who left their jobs in amazon.com (an American multinational E-commerce company) in 2007 with a dream to become India’s top retail Outlet In E-commerce Industry. They came up with an idea to sell books including novels online. Flip kart’s timeline shows it was to start as a price comparison platform‚ but there weren’t enough e-commerce

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    Artemis Sportswear Proposal Luis Molina David Pagan Gamaliel Diaz COMM/215 April 22‚ 2014 University of Phoenix Artemis Sportswear Proposal In these weak economic phases‚ when many corporations are going out of business or right sizing‚ Artemis Sportswear will have to take steps to increase commerce and revenue in hopes of survival. They must compete against similar enterprises and other sportswear corporations larger and have significant production facilities overseas. Also‚ they must contend

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    UA Case Study

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    along the usual authenticity that comes with all Under Amour offerings. The performance of the new running shoe is the major strength that the marketing campaign will focus on. Under Armour 3 Under Armour will be competing with Nike‚ Adidas‚ Reebok‚ Puma‚ and other running

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    Nike Marketing Plan

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    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business

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    Comparative analysis of Marketing Communications strategies and Mix for athletic shoe brands in the UK: Adidas Vs Nike. Table of contents 1.0 Introduction…………………………………………………………………………………………………p.3 2.0 Market and Literature Review 3.1 Nike Inc…………………………………………………………………………………………..p.3 3.2 Business Segments……………………………………………………………………………….p.3 3.3 Marketing mix: Nike……………………………………………………………………………..p.3 3.4 Adidas……………………………………………………………………………………………p.3 3.5 Marketing

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    Present a comparative business history of two firms - Adidas & Nike in respect to their rivalry Present a comparative business history of two firms - Adidas & Nike in respect to their rivalry Abstract In my essay I introduce the topic by presenting a brief history of the beginnings of each of the two firms. Adidas originating in Germany and Nike originating in America. I then go on to introduce some of the first products the companies made and the technological breakthroughs they respectively

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    Merger and Acquisition

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    Introduction With the accelerated internationalization‚ a great number of strategies and tactics are adopted by either multinational companies or regional firms in order to obtain global market shares as much as possible. Mergers and Acquisitions (M&A) are one of methods for a corporation to grow and expand its global business. Globally‚ the value of M&A increased by 19%‚ up to USD 2.25 trillion in 2010‚ with amount of USD378 billion contributed by the emerging markets contributed. (http://www

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    Essay on Craze of India

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    Essay on the Craze of Cricket in India by Subha Sarkar Craze‚ courage‚ fear‚ fantasy‚ win… and the list goes on and on‚ of words that have found entry in the cricket lexicon. What do these words signify in their association with the world of cricket? Craze to grab the accessories of the favorite cricketers‚ courage to postpone the important activities when one knows the load of work pending can prove fatal if not done in time‚ fear of losing the match when six runs are required on the last ball

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