Did the innovation change “the rules of the game”? Was there another parallel innovation/development that “enabled” this innovation to take root? Did it lead to the displacement of some competitors‚ with their positions being assumed by newer players in the industry? How have customers responded to the innovation? Trace the genesis of the innovation. What lead to it? Was necessity the mother of the innovation or was it serendipity? How has the innovation affected the market
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will you characterize Red Bull’s overall global marketing strategy (global‚ glocal or local)? Ans 1 – It is my opinion that Red Bull has a global marketing strategy which it implements in all the markets in enters into. Red Bull has built its name as a trendy energy drink‚ catering to young adults (aged 16-29)‚ young urban professionals and post secondary school students. Also it targets young club-goers and private parties to spread its name as an active and stylish drink. Red Bull believes that it
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Innovation Innovation is the conversion of new knowledge into new products and services. Innovation is the process of making changes‚ large and small‚ radical and incremental‚ to products‚ processes‚ and services that results in the introduction of something new for the organization that adds value to customers and contributes to the knowledge store of the organization. It is the ability to apply solutions to problems and opportunities to enhance or to enrich people’s lives. Innovation is a process
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MANAGEMENT OF INNOVATION? INVENTION R&D PRODUCTS TECHNOLOGY DIFFICULT IN CERTAIN COUNTRIES LUCK!! VALUABLE IN JUST A FEW INDUSTRIES EXPENSIVE WHAT IS INNOVATION “It is the means by which the entrepreneurial activity either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth” Peter Drucker (HBR‚ 1985) TYPES OF INNOVATION Radical Incremental TYPES OF INNOVATION Product Service Process
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Innovation: * There are two contrasting theoretical views: Schumpeter thinks more innovation is achieved by less competitive markets; Arrow thinks that more innovation is achieved by more competitive markets. Schumpeterian Theory: A distinctive特殊 view of innovation and its central role in the process of competition was developed by Schumpeter in the 1930s and 1940s and has since been developed into a substantive alternative school of thought. Schumpeterian theory suggests a simple monotonous
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THE CONTINUOUS BREWING OF BEER Beer is produced commercially by the controlled fermentation of wort‚ a liquid rich in sugars‚ nitrogenous compounds‚ sulphur compounds and trace elements extracted from malted barley. Fermentation is the process by which glucose is converted to ethanol and carbon dioxide and is expressed chemically as: C6H12O6 + 2PO43- + 2ADP → 2C2H5OH + 2CO2 + 2ATP Behind this simplified chemical reaction is a series of complex biochemical reactions. These reactions (known as the
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Given a chance‚ you are called to fill in the position of CHED/DepEd director. You are given a limited time frame of three (3) years to make an abrupt education innovation producing an outcome of quality education and develop high standard of educational leadership. How will you do this? If I will be given this chance‚ I will start equipping myself with the necessary skills for me to be able to handle such big task. I will consult people who have experiences that can contribute to my self – growth
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3900 * Jan 4Cost of merchandise sold 2630 * Merchandise inventory 2630 Sales 3900 Cost of merchandise sold 2630 Gross profit 1270 Ending inventory 3250 B. * Jan 4 acc rec 3900 * Sales 3900 * Jan 4 cost of merchandise sold 2660 * Merchandise inventory 2660 Sales 3900 Cost of merchandise sold 2660 Gross profit 1240 Ending inventory 3220 Inventory system 1. Perpetua: record sales and cost of merchandise sold uses FIFO LIFO
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Part of my company’s vision and mission statement is to deliver an exceptional customer experience and be committed to a culture of continuous improvement. Continuous improvement is aligned and supports the corporate strategy to make consistent earnings grow. Continuous improvement involves all employees applying standard methods and tools to solve problems. My department has been involved in three kaizen events. I‚ personally‚ have been involved in two out of the three events‚ and I have been asked
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Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride‚W and Ferrell O‚ Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
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