Innovation
Apple’s iPhone, The Game Changer of Smartphones
TABLE OF CONTENTS
Did it unfold rapidly or did it take a long time to develop as it evolved through various incarnations?
Did the innovation change “the rules of the game”?
Was there another parallel innovation/development that “enabled” this innovation to take root?
Did it lead to the displacement of some competitors, with their positions being assumed by newer players in the industry?
How have customers responded to the innovation?
Trace the genesis of the innovation. What lead to it?
Was necessity the mother of the innovation or was it serendipity?
How has the innovation affected the market dynamics (customer choices, competitor behaviors, supplier behavior)?
In many ways the Smartphone as an industry has absolutely taken off over the past 5 years and this is mainly down to Apple and the I-Phone. This is primarily down to the fact that they affectively changed what we define as a “Smartphone”. However some of the ideas have been around for a lot longer than you think.
The first ever “Smartphone” developed was the IBM Simon which was released August 16, 1994. It was the first cell phone to include telephone and PDA features together in one device.
The first mainstream “Smartphone” released in the United States was theKyocera 6035 in February 2001. The device incorporated a flip that allowed part to be used as a phone and part as a PDF.
However the Smartphone which I think really took the market by storm was the Blackberry. It was first released as an email paged in 1999 and was the dominant player of smart phones for much of the early part of the Millennium. Pretty much the majority of us had a blackberry at some point and applications such as BBM made it them very popular.
Although not a Phone in any way the IPOD creation from Apple was the product that allowed the concept of combining the two to even be a possibility. Affectively today an IPod is
TABLE OF CONTENTS
Did it unfold rapidly or did it take a long time to develop as it evolved through various incarnations?
Did the innovation change “the rules of the game”?
Was there another parallel innovation/development that “enabled” this innovation to take root?
Did it lead to the displacement of some competitors, with their positions being assumed by newer players in the industry?
How have customers responded to the innovation?
Trace the genesis of the innovation. What lead to it?
Was necessity the mother of the innovation or was it serendipity?
How has the innovation affected the market dynamics (customer choices, competitor behaviors, supplier behavior)?
In many ways the Smartphone as an industry has absolutely taken off over the past 5 years and this is mainly down to Apple and the I-Phone. This is primarily down to the fact that they affectively changed what we define as a “Smartphone”. However some of the ideas have been around for a lot longer than you think.
The first ever “Smartphone” developed was the IBM Simon which was released August 16, 1994. It was the first cell phone to include telephone and PDA features together in one device.
The first mainstream “Smartphone” released in the United States was theKyocera 6035 in February 2001. The device incorporated a flip that allowed part to be used as a phone and part as a PDF.
However the Smartphone which I think really took the market by storm was the Blackberry. It was first released as an email paged in 1999 and was the dominant player of smart phones for much of the early part of the Millennium. Pretty much the majority of us had a blackberry at some point and applications such as BBM made it them very popular.
Although not a Phone in any way the IPOD creation from Apple was the product that allowed the concept of combining the two to even be a possibility. Affectively today an IPod is
Cited: 5. Drucker, P. F. (2002). The Discipline of Innovation. Harvard Business Review, 80(8), 95-103. 8. Rasmussen, R. (2011). Apple Changed the World. SMT: Surface Mount Technology, 26(10), 6-10. 9 16. Apple ripples trouble multi-billion dollar pool of suppliers. (2013, April 22). Retrieved from http://appleinsider.com/articles/13/04/22/apple-ripples-trouble-multi-billion-dollar-pool-of-suppliers 17