CASE 3.4 Continued Growth for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens
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Zara Group Case I.1 Question 1: Which theory is the best representative of Zara’s (Inditex’s) internationalization? The Uppsala model is the best representative of Zara’s internationalization. The Uppsala model is a theory that explains how firms gradually intensify their activities in foreign markets. The key features of the Uppsala model is the following: firms first gain experience from the domestic market before they move to foreign markets. After that firms start their foreign operations from
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===Sample Letter of Recommendation=== To Whom It May Concern: As the Dean of Stonewell College‚ I have had the pleasure of knowing Hannah Smith for the last four years. She has been a tremendous student and an asset to our school. I would like to take this opportunity to recommend Hannah for your graduate program. I feel confident that she will continue to succeed in her studies. Hannah is a dedicated student and thus far her grades have been exemplary. In class‚ she has proven to be
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The case of Zara: a supposed exception to globalization The article written by Nebath Tokatli is about the case of Zara‚ a fast fashion retailer company supposed to be an exception to the global trend of this sector. The author‚ after a brief introduction in which she declares her purpose to demonstrate this idea to be false‚ starts describing the change in the culture of fashion from “houte couture” and ready-to-wear too fast fashion. Fast fashion retailers do not directly invest in design
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Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA‚ co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara‚ Zara Home‚ Bershka‚ Stradivarius‚ Pull&Bear‚ Massimo Dutti‚ Oysho i Uterqüe * “To copy
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Olsegun Oyewole | The purpose of this paper is to discuss the recommendations of the Katz Commission on retirement funding against the theory of taxation set out by the classical economists. The paper looks at the committee’s assessment of the classical economists’ theory of taxation‚ the proposed changes to the South African income tax system and the implications of this proposed reform on the position of the employer‚ employee and the retirement fund itself. It is necessary to first
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Silverado: Issues and Recommendations In 2001‚ internet based company Silverado launched the Live Trivia Game Show to showcase its recently developed technology‚ the Event Matrix. This technology allowed millions of people to interact with each other simultaneously. To attract millions of people to its website‚ Silverado hired the advertising agency Holland Mark Edmund Ingalls (HMEI) to develop and implement a $15 million marketing campaign. To support a large audience in its website‚ Silverado
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1. Features of Zara’s business model that affect its operating economics: • Zara owns much of its production and most of its stores‚ while competitors Gap and H&M own all of their stores but outsource all of their production. Benetton‚ on the other hand‚ owns all of its production but goes to market through licensing agreements. • Zara places more emphasis on backward vertical integration. Production runs are short and inventory is strictly controlled. This is in contrast to industry trends
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To: swayne@prairiestate.edu Subject: Recommendation Dear Mrs. Wayne‚ I was hoping you would be willing and able to write me a letter of recommendation since you are my most credible source. I am a sophomore majoring in Pre-Vet. I took your Biology 101 course in fall of 2012 and finished with an A in the class. I will be applying for a position in a Pre-Vet program at my future university‚ and the application is due by December 3. After researching numerous programs‚ I fell in love
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Discussion Questions:1.What type of generic business strategy is Zara pursuing?Zara has a low price strategy because they can use a lower cost structure than their competitors. The quality of the products is lower and they can cut costs so offer a lower price. So we can speak of a cost leadership strategy‚ low cost what gives low prices. On the other hand‚ Zara has also a differentiation strategy. They are unique in a what that they see what the new fashions clothes are and that they are able to
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