Ceo Zara Amancio Ortega

Topics: Inditex, A Coruña, Management Pages: 4 (1198 words) Published: December 6, 2012
* Amancio Ortega Gaona is a famous fashion designer and entrepreneur. * He is a founder of ZARA, co-founder and chairman of Inditex Group * Thanks to his great management skills he is Spain’s richest man and 5th richest man in the world (net worth of $31 billion) * „ZARA“ is a part of a holding company called Inditex. Inditex is now the largest textile company in the world. Includes 8 brands: Zara, Zara Home, Bershka, Stradivarius, Pull&Bear, Massimo Dutti, Oysho i Uterqüe * “To copy the fashion and make it available to everyone” this the Ortegas motto * He is successful self-made businessman but still he’s aware that his path through life has left a big gap in education – formal studies. “Going off to work at the age of 13 means having to renounce other things. My university was, and is, my profession. But how I wish now I had those other studies.” * His love for fashion and business started at the age of 13 when he worked as a delivery boy for a local shirt maker in La Coruna. His work from one tailor and store to another gave him the chance to study how costs and products changed as they travel from the factory to the final user. He realized that costs are minimized when the products reach the final user directly without passing through a middle man ZARA since the beginning had cool and affordable clothing in an urban style but on the market there were already huge companies (H&M) with such concept. So what really differed ZARA from the rest: it was above all a new distribution model. By the 80s all the biggest clothing companies were working in a similar distribution system: designer – wholesaler, which introduced 2 or 3 major collections a year. The same clothes delivered in so huge quantities caused the problem of not being sold, commodity stocks and general losses. Amancio Ortega decided to change that! He accelerated the process of creating new garment. As a result in ZARA stores every few weeks began to appear new models and...
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