archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach
Premium Brand management Brand equity Brand
in order to help the whole community of Ava? This question seems so easy for others to answer‚ “let’s build an arena or let’s build an animal shelter.” Do those ideas actually help the whole community? To me‚ those suggestions only apply to certain age and social groups throughout the community and whoever came up with the ideas is thinking of what they want rather than what the community needs. Although we already have two places in Ava that can be considered a community center‚ I do not think they
Premium High school Middle school
confronting Colgate was that it promoted the brand label “Darkie” toothpaste in foreign markets. The use of Al Jolson to promote the product brand “Darkie” had ethical and legal repercussions for Colgate and Hawley and Hazel. This campaign was widely criticized in the United States‚ and Colgate was forced to develop a strategy to repair the damage it suffered with consumer perceptions of the product brand “Darkie” toothpaste. Colgate proposed that the brand name be changed to Darlie‚ Darbie‚
Premium Marketing Advertising Brand
role model of being a student. My insights in the movie in terms of ‘friendship’ Rancho puts the needs of his friends before his own needs. He was the true friends of Farhan and Raju. He touched the life of Farhan and Raju in a very deep way that he made the both to feel his true brother. My insights in term of ‘success’ is to follow excellence and success will follow. Because when you do things in a righteous way‚ good things will follow. And in terms of ‘education’ my insights is learning should
Premium Friendship Philosophy Sociology
Grow the business. * Make acquisitions. * Plan for firm’s financial future. * Manage any cash on hand. 2) Commercial Banking a) Credit Analyst/ officers b) Loan officer / marketing c) Branch Manager d) Product development e) Card department The functions: * Provides bank services to individual‚ small business and large organizations. * More people employed in the commercial banking sector than any other part of the financial services industry
Premium Bank Finance Investment
Community Health Project- Part One - Identifying the Project ’s Focus Kathleen Rogers King Walden University November 26‚ 2012 Community Health Project-Part One -Identifying the Project ’s Focus This paper will identify a significant health issue and a particular population for a health management plan. Support for the significance of this health issue‚ and rationale for the selection of this population will be presented. Evidence about the population will be examined and discussed in regards
Premium Childbirth
definitions of CO based on your literature search a. Community organizing is the process of building power that includes people with a problem in defining their community‚ defining the problems that they wish to address‚ the solutions they wish to pursue‚ and the methods they will use to accomplish their solutions (Susan‚ Stall & Stoecker‚ 1997). b. Community organizing is social work concentrating upon the organized development of community social welfare through coordination of public and private
Premium Definition Problem solving Nutrition
Alcohol Addiction: A Case in the Muslim Community Nabawia Abou-Basha Introduction This paper is a brief overview of addiction among Muslims in North America. There is an increasing number of Muslims in North America coming with experiences of trauma as a result of the violence and war occurring in parts of the Middle East. These individuals often experience depression‚ difficulty integrating into Canadian culture‚ and intergenerational conflict as the new generation adapts to Canadian culture
Premium Alcoholism Islam Alcoholic beverage
Social work in the community By Alicia Sarmiento Instructor Lloyd Richard August 16‚ 2013 Table of Contents Introduction________________________________________________________Page 3 What does social work do in the community?______________________________ Page 4 what areas do they work in?____________________________________________ Page 4 Why do we need social work?__________________________________________ Page 5 What are the roles?___________________________________________________page
Premium UCI race classifications Project management Plan
13. Products/Other Services Safe Deposit Box Bing Community Bank and Trust want to ensure that our customers have all of their valuables and documents in a safe and secure location. Our safe boxes will come in three different sizes to include small‚ medium and large. Fees assessed with these particular boxes will range from $20.00 to $80.00 of which some discounts may be applied to the account. Incoming/Outgoing Wires Bing Community Bank and Trust will ensure our customers a much
Premium Bank Security Money