Case study – Starbucks going global fast Summary Starbucks as a company is one of the best example of fast growth in terms of expansion. They started in Seattle and now it is possible to go buy a Starbucks coffee-cup in several countries on three continents. But still‚ it has encountered non-negligible problems that it will be important to underline. First of all‚ before even trying to get outside the United-States and becoming the great chain it is today‚ the company suffered from a kind of boycott
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The Dynamics of High Performing Organizations: Managing the Human Side of Business Sharon Williams Article Critique February 07‚ 2012 Dr. Steven Cates Columbia Southern University The Dynamics of High Performing Organizations Managing the Human Side of Business Bibliographic Citation Cascio‚ W.‚ & Boudreau‚ J. (2011). The Dynamics of High Performing Organizations: Managing the Human Side of Business. Journal‚ American Management Association. Volume 40‚ Issue 4‚ Pages
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Starbucks - Going Global Fast (case study) I. Summary Starbucks is an American worldwide coffee company based in Seattle‚ Washington. It was founded on March130‚ 1971. Actually‚ it is considered as the largest coffee shop chain in the world with total stores of 17‚651(as of July 1‚ 2012‚ official company’s website) locally and internationally. Starbucks stores are serving both hot and cold beverage‚ snacks‚ pastries‚ sandwiches and other non-coffee products. Different mugs in term of shape‚ size
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Case 2: Starbucks | The coffee Goes Cold | | | | | 11/3/2013 | | INDEX 1. STATE OF THE ART 3 2. STARBUCKS MISSION‚ VISION AND VALUES. EVOLUTION 4 3. ANALYSIS OF THE EXTERNAL ENVIRONMENT: PESTEL AND PORTER’S 5 FORCES MODEL. KSF’S 6 4. STARBUCKS R&C 11 5. CONCRETE STRATEGIC DECISIONS AFTER SCHULTZ COMES BACK 14 1. STATE OF THE ART The Starbucks company born from the idea of Alfred Peet‚ after that‚ Jerry Baldwin‚ Zev Siegel and the writer Gordon Bowker
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CASE 1: STARBUCKS – GOING GLOBAL FAST A – Summary: This case was prepared in 2002‚ therefore‚ numbers and references also used at the time of the preparation. Starbucks is one of the largest chains of coffee shops in the world. Their business first started in the early 80s on Sixth Avenue and Pine Street in downtown Seattle as a tiny chain coffee shop. Then‚ they grew up rapidly in the 90s and spread out 5‚689 outlets within 28 countries in 2002. Being very well managed by a well seasoned management
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Jens Philip Therp Retail Marketing November 28th‚ 2012 Starbucks has been the leading retailer of specialty coffee since they opened up their first store in Seattle in 1971. Today Starbucks have over 17000 stores in more than 50 countries‚ all of them with a commitment to providing the highest quality coffee in the world. In the fiscal year 2011‚ Starbucks reported all time record net revenue of $11.7 billion. Starbucks is one of the strongest retail brands in the world‚ which makes them a
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and Christof Miska and Günter Stahl Multicultural employees: Global business’ untapped resource Article (Accepted for Publication) (Refereed) Original Citation: Fitzsimmons‚ Stacey R. and Miska‚ Christof and Stahl‚ Günter (2011) Multicultural employees: Global business’ untapped resource. Organizational Dynamics‚ 40 (3). pp. 199-206. ISSN 00902616 This version is available at: http://epub.wu.ac.at/3615/ Available in ePubWU : August 2012 ePubWU ‚ the institutional repository of the WU Vienna University
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Starbucks Going Global Fast There are many topics that arise throughout the case with Starbucks Corporation. Starbucks Coffee is located worldwide and there are many different ways to look at this situation. The company offers a unique range of coffee‚ lattes‚ espressos‚ and café style drinks. The company intended to reach a specific target audience‚ but has ended up in many different markets and has been growing rapidly. Starbucks has greatly used the “youth appeal” strategy to gain entrance into
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Starbucks Corporation has more than 10000 shops and coffee kiosks around the world and is leading “roaster‚ retailer and marketer of specialty coffee in the world”. Its biggest competitors are Caribou Coffee Company‚ Diedrich Coffee‚ Dunkin’ Brands and Peet’s Coffee & Tea. In Poland there are Coffee Heaven and Tchibo. There is a chairman statement which is close to me philosophy: “hire people smarter then you are and get out of their way” . It tells me a lot about his management style and his business
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