Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
Premium Brand Brand management Advertising
management information systems‚ Management Science‚ 24(10)‚ p Foong‚ S.Y (1999). Effect of end-user personal and systems attributes on computerbased information system success in Malaysian SMEs‚ Journal of Small Business Management‚ July‚ Gable‚ G.G.‚ & Raman‚ K.S. (1992). Government initiatives for IT adoption in small business: experiences of the Singapore Small Enterprise Computerization Programme‚ International Information Systems‚ 1 (1)‚ p. 68-93 quoted in Thong‚ James YL. (1999). An integrated model
Premium Business Small business
Biosynthesis‚ characterization and applications of biosurfactant produced by Pseudomonas cepacia using de-oiled rice-bran Garima Bhardwaj1‚ Swaranjit Singh Cameotra2‚ Harish Kumar Chopra1* 1*Department of Chemistry‚ Sant Longowal Institute of Engineering and Technology‚ Longowal - 148106‚ Distt. Sangrur (Pb.)‚ India. E-mail: hk67@rediffmail.com Fax: 91-1672-280072; Tel: 91-1672-305204 (O) 2Institute of Microbial Technology‚ Sector-39-A‚ Chandigarh-160036‚ India Abstract: Pseudomonas cepacia MTCC
Premium Bacteria Acetic acid Carboxylic acid
Politics?" Technological innovation should not be seen as an autonomous force whose outputs are derived simply from a technical logic. In other words‚ technologies are socially shaped by human actors‚ institutional choices and political power (Sujatha Raman‚ 2003). Winner’s argues that the massive belief that‚ technology means just progress and improvement‚ should be corrected and we should look more closely to whether a given device might have been designed and built in such a way that it produces
Premium Biometrics
Gandhi and Sardar Patel and freedom fighters like Netaji Subhash Chandra Bose‚ Bagat Singh and Lala Lajpet Ray. In the fields of literature and science my country has produced eminent person like Rabindranath Tagore‚ Premchand‚ Sara Chandra‚ C.V. Raman‚ Jagadish Chandra Bose and Dr Abdul Kalama. Such great names make me proud of my country. My country is a land of villages and fields laden with corps. I am proud of her village’s from where the Indians civilization has blossomed forth. Most of
Premium India Indian National Congress
use the reagent prepared to synthesise a tertiary alcohol (triphenylmethanol) by reacting reagent and ester (methyl benzoate)‚ and the product formed is analyse by infrared spectroscopy (IR)‚ melting point‚ thin layer chromatography (TLC)‚ gas chromatography mass spectrum (GCMS) and finally Nuclear Magnetic Resonance spectroscopy. Introduction Formation of long hydrocarbon chain compound as becomes very useful in organic chemistry synthesis. In 1912‚ Victor Grignard a French chemist was awarded Nobel
Premium Nucleophile Magnesium Alcohol
India – (Business Communication‚ Raman M‚ Singh P‚ 2006) The communication process has two key elements‚ i.e. sender and receiver. Each of us plays the roles of sender and receiver many times each day. Therefore it’s interesting to note an average individual spends considerable amount of time each day in listening than in writing speaking
Premium Communication Active listening Hearing
Out-Execute. Retrieved August 11‚ 2007‚ from http://www.lakepartners.com/pdf/OutSmart.pdf McConnell‚ C Oracle ThinkQuest Education Foundation (). Micro competition. Retrieved August 11‚ 2007‚ from http://library.thinkquest.org/C004323/micro2.html Raman‚ A TBM Consulting Group (2007). TBM Consulting Group-Our Roots - Pricing Strategy. Retrieved August 10‚ 2007‚ from http://www.perfectengine.net/about/ourroots/pricing_strategy.php
Premium Monopoly Perfect competition Competition
absolute zero - a theoretical condition concerning a system at zero Kelvin where asystem does not emit or absorb energy (all atoms are at rest) accuracy - how close a value is to the actual or true value; also see precision acid - a compound that‚ when dissolved in water‚ gives a pH of less than 7.0 or a compound that donates a hydrogen ion acid anhydride - a compound with two acyl groups bound to a single oxygen atom acid dissociation constant - an equilibrium constant for the dissociation of
Free Atom
immaculate mélange of our conventional ideals of education‚ blended with infrastructural and technological boom‚ catering to the demands of modernization. Over the decades‚ we’ve produced some very fine men and women. From Swami Vivekananda to Sir C V Raman‚ from Amartya Sen to Rajendra Pachauri‚ they’ve all been fine lode stars of our educational system. I’ve never really been a fan of the Western Educational systems. Students there are bestowed with way too much unconditional liberty. They’re treated
Premium Education Higher education