GROUP 9 PRESENTATION REPORT 1- TẠ THỊ NGỌC LINH 2- THÁI HOÀNG QUỐC 3- ONG MINH QUANG 4- MAI Ý NHI 5- PHẠM MINH MẪN 6- ĐẶNG HỒNG THU 7- HỒ PHƯƠNG THẢO 8- CAO THỊ CẨM HƯƠNG Our group gives a talk about Honda- one of the famous motorcycle brand- names in Viet Nam. There are 7 parts in our presentation: 1-Introduction to Honda Vietnam 2-Vietnam’s potential powers for developing motorcycle industry 3-The distribution of Honda Heads 4-Prices 5- Case: Price of
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Submitted To: Sir Amjad Submitted By: Asma Rasheed Sultan Lashari | Operational Management National University-Fast | ATLAS HONDA | Preface Acknowledgement We would like to thank Mr. Amjad for his continued support in completing the project and convinced our abilities‚ enthusiasm and energy will secure a successful future. This learning experience from this project will further help us in throughout in educational career Table of Contents Preface 3 Acknowledgement 4 Introduction
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1.2 OBJECTIVES OF THE STUDY To know the factor which influence to buy the two wheeler in SRI Meenakshi Honda To know consumer behaviour while purchasing of two wheeler. To identify the various factors leading the customer to purchase Honda two-wheeler. To find out the reasons for buying the Honda two-wheeler To study the behavioural factors of consumers in two wheelars To analyse the impack of behavioural factors of consumer and choosing particular branch To the study the consumers opinion
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The case describes Honda’s move into the US motorcycle market in the 1960’s. Honda’s strategy was directed towards high volumes per model‚ providing high productivity‚ and low costs. Honda succeeded in the US by introducing a new product (small motorcycles‚ 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity‚ capital and technical capability to enter the US market. History: 1946: est. Honda Techn. Research Institute
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The Honda Supercub A Introduction In 1984‚ Richard Pascale published a paper which described the extraordinary success Honda had experienced with the launch of their motorcycles in the US market in the early 1960s. It was an article that has generated discussion about strategic development processes ever since. Extracts from his article follow. The US market had been served by Harley-Davidson of the USA‚ BSA‚ Triumph and Norton of the UK and Moto-Guzzi of Italy. In 1959 Harley was the market
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By Ahmad Raza Asad Shoaib Awais Musawar Hamza Sahi Usman Rashid 1 Industry Analysis • Motorcycle Industry estimates show that last year a total of over 750000 motorcycles were sold in the country • The industry has been experiencing a healthy growth rate of around 30% per year for the past 4-5 years. • Pakistan came at number seven with a production of 750‚000 units of motorcycles constituting to 2% of the global total. 2 Market Share of Motorbike in Pakistan 3 Company Profile • Atlas Honda
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§ Submit a one-page single-spaced printed copy of individual write ups (Honda A‚ B) at the beginning of next class. §Read 1.Book Chapter 1 2.Honda(A)‚ HBS Case #384049 3.Honda(B)‚ HBS Case #384050 4.Appendix 2 in Syllabus (re-read) §Questions to prep (Honda A‚B) : 1.What caused Honda’s success? 2.What role did “good management” play in Honda’s success? 3.How do you define “good management” in #2? Research and development Sales volume Forestall tech obsolescence‚ Honda stay abreast of tech developments
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Class discussion preparation questions: HONDA case 1 1. Why was Honda so successful in invading the US motorcycle market? Honda was successful in invading the U.S. market fundamentally because they adopted a “market philosophy”‚ and allowed that clear strategic approach to permeate the company’s approach to marketing‚ sales‚ production‚ and R&D. This was in contrast to the incumbent U.S. and British motorcycle manufacturers‚ who failed to recognize success of Honda’s strategy in the Japanese
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Honda (A) Case Analysis Submitted By: GROUP 11 | SECTION 2 Rachit Bhatnagar |DM 15244 Sarvagya Nayak |DM 15250 Seerat Ghuman |DM 15251 Vaibhav Agnihotri |DM 15262 Keerthi P. |DM 15267 Case Background • Success factors for Honda: – 1950: • Offered a multiproduct line • Leadership in product innovation • Exploited opportunities for economies of mass production – 1958: Market researched revealed an untapped market for small motorcycles to be used for local deliveries – 1959: Entered US
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Honda 400ex Hit the gas and hold on tight She just might fly if you drive her right In the lead is where you’ll be When you drop the clutch on 400cc’s Those Yamaha’s aint got half of what you’ve got That’s why every time you get the Holeshot The purr of the engine and roar of the exhaust Should let them know they already lost Get comfy in front cause that’s your spot Your driving a Honda of course you look hot Before we race you might think you have a chance But in the end I’ll be doing
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