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Honda Vietnam

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Honda Vietnam
GROUP 9 PRESENTATION REPORT 1- TẠ THỊ NGỌC LINH 2- THÁI HOÀNG QUỐC 3- ONG MINH QUANG 4- MAI Ý NHI 5- PHẠM MINH MẪN 6- ĐẶNG HỒNG THU 7- HỒ PHƯƠNG THẢO 8- CAO THỊ CẨM HƯƠNG

Our group gives a talk about Honda- one of the famous motorcycle brand- names in Viet Nam. There are 7 parts in our presentation:
1-Introduction to Honda Vietnam
2-Vietnam’s potential powers for developing motorcycle industry
3-The distribution of Honda Heads
4-Prices
5- Case: Price of Honda Vietnam vs Honda Thailand motorcycle
6-Competitive abilities of Honda verse other firms
7-Development since establishment

1-Introduction to Honda Vietnam name: Honda Vietnam Corporation.
Honda Vietnam Corporation was established in 1998.
Head office: Phuc Yen district- Vinh Phuc province
Honda Vietnam (HVN) is a joint venture, comprises of 03 partners:
• Honda Motor Company (Japan - 42%)
• - Asian Honda Motor Co. (Thailand - 28%)
• - Vietnam Movers and Farm Machinery Corporations (Vietnam - 30%)
Honda Co. received investment license in Production of motorcycle assembly: Number 1521/GP March 22, 1996.
Business activities: Manufacture and assembly of motorcycles and motorcycle parts of Honda brand; Production and assembly of cars below 9 seats. Charter capital: $ 62,900,000 (under Investment License)
Capital: $ 290,427,084
2-Vietnam’s potential powers for developing motorcycle industry * Large population * Foreign investment * Using motorcycles with high rate * Low income of Vietnamese
3- the distribution of Honda heads
Honda heads appear almost every provinces and cities of Viet Nam. Its strategies make a big influence in consumer choices.
Exclusive distribution: luxury products (Sh,…) are distributed to the big Stores at the big cities in Vietnam (Hanoi, Saigon,…). So, Honda doesn’t need to waste lots of money to control their credential stores.
Widely distribution: To create some benefits for its customers to reach
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