ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
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of estimating the number of visits to leisure facilities and tourism destinations where visit numbers are not automatically gathered by administrative means. (Veal‚2011) With the merits of questionnaire survey‚ many leisure and tourism research have been used this kind of survey. First‚ current leisure and tourism include mass phenomena‚ so questionnaire survey which is able to gather massive information is suitable for leisure and tourism. Second‚ information from questionnaire survey
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Tourism in Zambia Ivy Zambia is a landlocked country in south-central Africa and shaped like a giant butterfly. The country is divided into nine provinces and 31 districts. It has comfortable climate‚ awe-inspiring natural wonders‚ an abundance of wildlife and ample cultures. What’s more‚ Zambia is acknowledged as one of the safest countries in the world to visit with beautiful landscapes. The climate in Zambia is mild and pleasant. Most of the regions have comfortable daytime temperatures and
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History of Tourism The earliest forms of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of “historic antiquities” was open to the public in the sixth century BC in Babylon‚ while the Egyptians held many religious festivals attracting not only the devout‚ but many who came to see the famous buildings and works of art in the cities. The local towns accommodated tourists by providing services such as: vendors of food and drink‚ guides‚ hawkers of souvenirs
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INTERIM REPORT OF THE FACTORS INFLUENCING THE SUCCESS OF COMMUNITY TOURISM IN SOUTH AFRICA Submitted to: ACTS South Africa PO Box 13911 Mowbray South Africa 7705 South Africa 30 November 2009 Submitted by: FinnGroup Ltd Group 3 Helin Henrietta 09163185 Mäkinen Outi 07083938 Raudaskoski Heli 09163176 Tuominen Katja-Mirjami 07084112 Introduction In this consultancy report we will discuss about the concepts of community tourism and pro-poor tourism and their sustainability
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TNT: “Push Button for Drama”. This commercial for a Belgian channel; which is focused on drama. This advert shows a button being placed in a street and when someone pushes it‚ ‘drama’ happens including an ambulance coming out of no where‚ a shooting reenactment and a man crashing his bike into a motorbike. The lighting of this commercial is great as it is set outside during the daytime so the light is natural and the clarity is perfect giving a easy perceivable picture. There is a large range
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It was during the same period that pleasure travel begun taking place in China and Japan. The Chinese emperor‚ Wu Di travelled plenty in the 2nd century. His adventures were well described in his writing. During the reign of Elizabeth the 1st tourism reached a high. Coach travel had become popular because of its style. Young gentlemen who came from wealthy backgrounds undertook the Grand Tour in this era. They would travel to parts of Great Britain‚ France‚ and Italy‚ it was considered crucial
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Introduction In this paper‚ we mainly focus on the relationship between tourism destination and tourism industry. We take Sydney as an actual case to analyze the management‚ marketing and interrelationship between industry and destination. The tourism industry brings an array of benefits and in part the 6.8 million people of New South Wales depend on it. Tourism provides jobs and generates tax revenues that fund government programs and services‚ contributing to the State’s quality of life. It
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Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries‚ which quite a few platforms want to apply to reach sustainable level. Sustainable Development & Sustainable Tourism The term sustainable development illustrates the situation where development could happen to satisfy current generation’s needs and wants whereas the next generation would not be victims of unsustainable actions of this generation.
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THE EFFECTS OF SPORTS IN THE TOURISM INDUSTRY OF ANILAO‚ BATANGAS AS PERCEIVED BY INTERNAL TOURISM STAKEHOLDERS A Thesis Proposal Presented to the faculty of College of Arts and Sciences of Colegio San Agustin – Biñan‚ Laguna In Partial fulfilment of the Requirements for the Degree of Bachelor Of Science in Tourism GENEVA JOY G. TABUENA MARCH 2012 Chapter 1 The Problem and It’s Background 1. Introduction Sports Tourism is defined as a specific travel outside
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