Sports Tourism

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THE EFFECTS OF SPORTS IN THE TOURISM INDUSTRY OF ANILAO, BATANGAS AS PERCEIVED BY INTERNAL TOURISM STAKEHOLDERS

A Thesis Proposal

Presented to the faculty of College of Arts and Sciences of

Colegio San Agustin – Biñan, Laguna

In Partial fulfilment of the

Requirements for the Degree of Bachelor

Of Science in Tourism

GENEVA JOY G. TABUENA

MARCH 2012

Chapter 1

The Problem and It’s Background

1. Introduction

Sports Tourism is defined as a specific travel outside of the usual environment for either passive or active involvement in competitive sport and international sports tournament where sport is the prime motivational reason for travel and the touristic or leisure element may act to reinforce the overall experience. Another definition worth noting explains sport tourism as a combination of sports activities and travel. From a sport marketing and sport management perspective, it consists of two broad categories of products: a) sports participation travel (travel for the purpose of participating in a sports, recreation, leisure or fitness activity); and b) sports spectatorial travel (travel for the purpose of spectating sports, recreation, leisure or fitness activities or events considering the international sports coverage of the event for sports magazine.)

Today, tourism is the world’s number one industry while sports are regarded as the number one industry in the leisure sector. Sports are an integral part of all culture, and while often viewed as a separate activity, it is inextricably linked to tourism. Sports can now be viewed as an attraction within the broader tourism industry and a profit to the government of Batangas.

Sports Tourism is emerging as a key component of tourism supply. Major tourism destinations are developing tourism product concepts revolving around pleasure sports. These concepts enable destinations to stand out amongst their competitors and increasing their competitive edge in the international arena, attracting consumers who are keen on getting in touch with nature, and interacting with the community to enjoy more healthy and interactive holidays.

Sports tourism can help the tourism industry as well as the economy in the Philippines and the related local government. If we will consider the sports tourism as a tourism activity. It will increase the market of the Philippines and also the rating in terms of most visited country in the world. Most of the tourist visited a country for sports because nowadays the population of the tourist that are travelling is most likely the teenagers and the middle ages and mostly they travel to bond with their family where they want to experience spice and adventure in their life and the Philippines is the best place for them. The government also should consider that sports tourism is a stepping stone for the Philippines to erase the entire bad image that we are living for such a quite time and for now, to help our economy to have an economic and stable growth. Our economy needs helped and also our country we should pursue the Sports Tourism here in the Philippines because it can attract more tourist to come here in our country we are known for our hospitable services why we can’t be known as the Sports Tourism Capital in Asia if we like to be known we should do something right now we should help the Department Of Tourism (DOT) to promote such places and discovered them for being a wonderful spots for sports tourism.

The Department of Tourism (DOT) recognizes the capability of sports being a worldwide interest, to boost tourism traffic in the country. Also, sports tourism is likey to give foreign and local tourists a reason to visit different destination in the Philippines which will eventually open more doors for business, services, and employment opportunities. Like in Anilao, Batangas and related local areas many tourist are attracted to the place in which they can enjoy sports activities and at the...
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