phones or what is most known today as smartphones. Most research showed that 83% of 11-18 years old now owns a smartphone and most teens stated that mobile is‚ “A way to always have media device at hand” and others would also say that “I can access I want‚ and what I want”. Teens between age 13 -17 are among the fastest adapters of smartphones‚ according to survey by Nielsen. In July 28 2011‚ 55% of teens according to survey said that they own a smartphone. Also in the same year it has been stated
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Benefits and Advantages of Smartphones Today‚ you don’t literally have to carry your laptop or sit the entire day facing your desktop computer to perform all the tasks that you need to do. You need not have a wired telephone to do international calls either. With the constant technological innovations‚ almost everything is made possible with the use of a single‚ handy smart phone. But do you have even the slightest idea why these are called smart-phones? What makes smartphones smart? And what can one
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A smart phone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smart phones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ and GPS navigation units to form one multi-use device. Many modern smart phones also include high-resolution touch screens and web
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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The Advantages of Smartphones Long time ago‚ people had to write a letter to communicate with each other and they sent it by pigeon post or messenger. Some of people wanted to make it easier. Therefore‚ they made some inventions such as telegraph‚ radio‚ telephone‚ and the newest is mobile phone. Now‚ Mobile phone has become an important thing for people. In fact‚ some of them consider that mobile phone is a part of their life because it supports their daily activities. They need it to keep connecting
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Work/Life Balance and Smartphones: Can a Smartphone make a difference? Kristin Bomber May 31‚ 2010 Examiner: Henrik Ferdfelt Acknowledgements The thesis process is hard work but at the same time challenging and interesting. It could not have been completed without help and therefore I would like to extend thanks to the following: Växjö/Linneaus University for allowing me to study here for a Bachelor degree during the 20092010 school year as an exchange student and for the opportunity
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Beginning in the late 2000s‚ Smartphones gained popularity all over the world. The number of users is rapidly increasing following the new versions of Smartphone and extension of various application software. Smartphone is a mobile device that enables internet access and communication. It allows us to do things that we never imagined before. We can access and get information on the web with the phone no matter where we are. In response‚ experts are coming up with new technology to broaden their market
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