A brief write-up on SEC – Socio-economic Segmentation by Kavitha Bangalore From the glossaryofmarketing.com‚ Socio-economic segmentation is defined as dividing the population into segments according to their incomes and social class. Socio-economic segmentation is one of the basis of analysis of psychographic segmentation for consumer markets. The level of socio-economic development is traditionally considered an important determinant of buying patterns for both consumer and industrial goods
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Segmentation When entering a market‚ an organisation needs to identify its customers and what its customer needs are. A business can’t go into a market with a product and expect to sell it‚ because the demand for the product may not be there. It is important for the business to plan thoroughly before entering a market and understand the diverse nature of a market. For example‚ a market may have large range of consumers who have different tastes‚ preference and needs. So this is where the concept
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CHAPTER I INRODUCTION INTRODUCTION Indian telecommunication Industry is one of the fastest growing telecom markets in the world. India is set to surpass US to become the second largest wireless network in the world with a subscriber base of over 300 million by April‚ according to the Telecom Regulatory Authority of India (Trai). The month of April 2008 will see India’ wireless subscriber base that currently stands at 250.93 million surpassing that of the US to
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Identify The Different Reasons Why People Communicate: 1 To express our feelings: This is a way were service users who unable to talk can let us know how they feel. We can express our feelings in the way we move or the expression on our faces. The way we can express our feelings with the way we use expressions on our faces can let us know if the service user is the following: * Happy * Upset * If they are in pain * If they need anything * If there hungry So expressing
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fatalism Grade: User Responses: Feedback: b. c. d. e. Government should be involved in protecting the health of the financial industry over individual citizens’ rights. Government should allow the market economy to be free and unrestricted. Government should not obstruct individuals’ efforts to obtain property. Government should promote equality only to those who were born in the country. The national government should become more involved in state politics. Grade: User Responses: Feedback:
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Customer Segmentation Generally speaking‚ although the company focus on whole population in the world‚ young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. (Pendergrast‚ 1993). Even if there is no specific product or communication for less than 12 or more than 30‚ the brand succeed in reaching them‚ through partnerships for example (restaurants‚ fast foods such as McDonald’s) or thanks to its value among
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is your role and responsibility to ensure that all staff promote equality‚ diversity and inclusion‚ whether dealing with service users directly or indirectly. This can be done in the following ways: Dignity and respect – respect individual’s need for privacy and dignity in the way that service is provided and the way that information is handled. Treat service users with tolerance and have a non-judgemental attitude Information and Communication – providing information in different formats for
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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Fashion Channel Market Segmentation Fashion Channel Market Segmentation SWOT Analysis Strengths 1. Specialist in fashion-oriented programming 2. Appeals mostly to women between 35 and 54 3. Attracts premium pricing 4. Operates under the basic cable package Weaknesses 1. Operations not fully diversified 2. Section of management is reluctant to accept change 3. Satisfaction level of TFC’s customers is on the decline 4. Lack of market segmentation Opportunities 1. Advertisers are ready
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User Requirements Specification Template This document is also known as Requirements Analysis Document (RAD). I. Report Format The report must contain the following section. Each section should be clearly delineated‚ with its own heading and pagination. The sections should be numbered as below‚ to facilitate the grading process. A. Cover Page and Individual Contributions Breakdown‚ as specified in Report Preparation Section. The contributions breakdown must contain the responsibility matrix
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