Running Head: ENDORSEMENT OF ATHLETES 1 Corporate Sponsors Satisfying Their Marketing Objectives by Endorsing Professional Athletes American Public University System ENDORSEMENT OF ATHLETES 2 Corporate Sponsors Satisfying Their Marketing Objectives by Endorsing Professional Athletes Companies pursue the endorsement of professional athletes to increase sales and enhance its product image‚ which are
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physical pain” (Reardron). Athletes will do anything to keep themselves in the game; this can lead to the overprescribing of painkillers. Athletes will become dependent on these drugs for relief which will lead to addiction. When athletes take these painkillers‚ the drugs are affecting their body in certain ways. Use of painkillers by athletes of all levels needs to be more closely monitored and regulated. Some physicians are quick to prescribe pain medication to athletes for most types of pain‚
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Professional sports have gained a reputation for outrageously high player salaries. The challenge for team owners is to attract the best talent while balancing their overall investment. The five major sports in the United States – Major League Baseball (MLB)‚ National Football League (NFL)‚ National Basketball Association (NBA)‚ National Hockey League (NHL) and Major League Soccer (MLS) - have differing systems for managing player salaries. No one sport has the perfect model; there are issues with
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My topic for this research paper is “Should College athletes get paid for playing a sport?” My implied audience for this topic would be athletes‚ coaches‚ athletic directors‚ and NCAA coordinators. I will inform them why college athletes should get paid for what they do day in and day out. Also‚ I will show how playing a sport is the equivalent to a full time job and since athletes usually do not have enough free time to get a job than they should receive some spending money. As stated by Robert
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Project 1 Have you ever seen an athlete in a commercial? Chances are‚ the answer to that question is YES. For me‚ it seems like every time I turn on the television I see LeBron James in some Nike commercial‚ or Robert Griffin III in the latest Adidas commercial‚ or Ryan Howard smashing Subway sandwiches over the wall! Because it is some professional athlete promoting the product instead of un-famous civilians‚ does it make us as the consumers want to buy the newest Nike apparel‚ or the brand
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letting their kids play one sport‚ believing‚ incorrectly‚ that specializing in one sport is best. “Why do young athletes choose to specialize? The biggest reason is parents. Many parents encourage specialization because they believe it is an investment in a future scholarship”(Shomper). Beginning at age four and continuing until my senior year in high school‚ I was a multi-sport athlete. Yes‚ it is very challenging at times! However‚ playing multiple sports proved beneficial for me and made it
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Athletes dealing with pressure: Sidney Crosby Vincent Paul Mr. Greenley PSE 4U May 29th‚ 2013 It was on a Saturday‚ the date was January 1st‚ 2008‚ and millions of hockey fans young and old tuned in front of TV screens and the Ralph Wilson Stadium in Orchard Park‚ New York in preparation for the most exciting hockey game of the century. The locker doors opened‚ and each player one by one followed until there was just me left‚ I took a last look behind me at the empty room and went
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Should athletes use performance enhancing drugs ? Man has been trying to improve themselves physically through training and eating healthy for years but the discovery of performance enhancing drugs changed the game for everyone. One after another new ways of improving an athlete’s straight and injuries with minimal training and maximal improvement. Some athletes and trainers looked to drugs to give them the upper hand on their opposition. Some people look at using drugs to build bigger and better
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The Olympic Athlete I always have respected Olympic athletes‚ for they spend all their time training. Victorious athletes were professionals in the sense that they lived off the glory of their achievement ever afterwards. Their hometowns might reward them with: free meals for the rest of their lives‚ honorary appointments‚ or leadership positions in the community. The victors were memorialized in statues and also in victory songs‚ and commissioned from famous poets. Today‚ the Olympic Games are
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College athletes are called amateurs‚ but are they really? Some of these kids are making millions of dollars‚ not for themselves but for their universities and coaches. Many college players are referred to as “student athletes”‚ with teachers and coaches constantly putting an emphasis on the “student” part; although many student athletes identify with the latter. When their participating in their sport or doing their school work how are they supposed to have the normal college experience?How are
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