Summer Internship Project Report On A study of customer preference between direct to home (DTH) and cable T.V services By Aviral Chetal A0102212184 MBA – Marketing & Sales 2012-2014 Under the Supervision of Prof Ramesh Bagla In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration At AMITY BUSINESS SCHOOL‚ AMITY UNIVERSITY‚ SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA
Premium Satellite television Cable television
RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry
Premium Satellite television
RA ONE- The extra-ordinary sales promotion by SRK I ’ve often heard people say‚ film-making is nothing short of a gamble. And as any gambler will tell you‚ you ’ve got to gamble huge to triumph huge. Going by this logic‚ Shah Rukh Khan is The Supreme Gambler of the year. What ’s at stake‚ beside the big money invested in RA.ONE of course‚ is a dream‚ a vision‚ an aspiration to make a film which appeals to kids and kids at heart. In short‚ attempt a film that appeals to the universal audience
Premium Shahrukh Khan Bollywood
Abstract Advertising is one of the key elements in building a brand personality‚ which is equally important to the marketer & consumers. Brand personality is distinct‚ non preemptible enduring and associates the brand with certain values. Brand personality acts a potent brand differentiator and offers sustainable competitive advantage. Advertising by creating or reinforcing brand’s personality enhances brand value or equity ‚ which in turn can be leveraged through brand extension. Brand
Premium Brand Brand equity
Introduction Introduction Varroc is one of the most diversified suppliers in the Indian auto component industry. A Full Service Supplier of Plastic Molded Modules‚ Engine Valves‚ Machined Forgings and Auto Electrical Systems‚ we provide customers with unparalleled manufacturing reach and ability. Pioneering Excellence Globally with wide spread manufacturing facilities Export Engine Valve Shop Aurangabad Handlebar Assembly & Switch Plant Aurangabad Auto Electrical Systems Plant
Premium Forging Customer satisfaction Customer
Micromax Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It focuses on the manufacturing of mobile telephones‚tablets‚ data cards and LED televisions. It has 23 domestic offices across the country and international offices in Hong Kong and Dubai.[5][6]Presently‚ the company has about 1900 employees. In 1991 Micromax focused on reselling and distribution of hardware equipments and as an IT software company in the year 2000 working on embedded platforms. In
Premium Mobile phone Smartphone
SYNOPSIS A Project report on consumer buying behavior (cbb) of t.v. sets Session 2009-11 Submitted by: Group # 03 section a PGDM (General) sem- 1 Submitted to: Ms Shivani Bali Faculty‚ Quantitative Methods for Management. TABLE OF CONTENTS Contents Page
Premium Television Television set
Term Paper on SAMSUNG INTRODUCTION Samsung Group (informally Samsung) is a South Korean multinational conglomerate company headquartered in Samsung Town‚ Seoul. It consists of numerous subsidiaries and affiliated businesses‚ most of them united under the Samsung brand. It is by far the largest South Korean business conglomerate. For over 70 years‚ Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology‚ semiconductors‚ skyscraper and plant
Premium Samsung Group Samsung Electronics Chaebol
Project Report on Strategic Analysis of Bharti Airtel Submitted To: Prof. Jayant Bose Course Incharge Business Policy‚ Planning & Strategy Submitted By: Jay Shrivastava Kapil Jain Kumar Anshuman Manish Kumar Manpreet Kaur (P301311CMG234) (P301311CMG235) (P301311CMG240) (P301311CMG243) (P301311CMG244) NIIT University‚ Neemrana Table of Contents Introduction ..............................................................................................................................
Premium Bharti Airtel SWOT analysis Strategic management
History of Cell Phones The history of mobile phones records the development of interconnection between the public switched telephone systems to radio transceivers. From the earliest days of transmitting speech by radio‚ connection of the radio system to the telephone network had obvious benefits of eliminating the wires. Early systems used bulky‚ high power consuming equipment and supported only a few conversations at a time‚ with required manual set-up of the interconnection. Today cellular technology
Premium Mobile phone