Micrimax Marketing
Micromax
Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It focuses on the manufacturing of mobile telephones,tablets, data cards and LED televisions. It has 23 domestic offices across the country and international offices in Hong Kong and Dubai.[5][6]Presently, the company has about 1900 employees.
In 1991 Micromax focused on reselling and distribution of hardware equipments and as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company has a 24% market share in the smartphone segment in India as per the CMR report for April 2013.
Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.
We understand the pulse of the consumer and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies.
“Our Strategy focuses on innovating, designing and using the latest technologies to develop products at affordable prices.”
Our product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android Smartphone's. We also lay special focus on the products to enhance the customer's overall experience with the device. Most of our products come with innovative packaging and bundled accessories.
Globally, Micromax caters to a varied target audience having their
Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It focuses on the manufacturing of mobile telephones,tablets, data cards and LED televisions. It has 23 domestic offices across the country and international offices in Hong Kong and Dubai.[5][6]Presently, the company has about 1900 employees.
In 1991 Micromax focused on reselling and distribution of hardware equipments and as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company has a 24% market share in the smartphone segment in India as per the CMR report for April 2013.
Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.
We understand the pulse of the consumer and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies.
“Our Strategy focuses on innovating, designing and using the latest technologies to develop products at affordable prices.”
Our product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android Smartphone's. We also lay special focus on the products to enhance the customer's overall experience with the device. Most of our products come with innovative packaging and bundled accessories.
Globally, Micromax caters to a varied target audience having their