Table of contents Introduction 3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks
Premium Energy drink Marketing Brand
Use of company branding in the marketing mixIntroduction.The JB HI-FI company brand has established itself as a leader amongst Australian home entertainment retail stores. Their philosophy has always been to provide Australians with the cheapest prices and biggest range. As a value player in the entertainment electronics retail market‚ JB HI-FI has continued its’ marketing theme of “Cheapest Prices Always”. Having grown from ten retail outlets in 1999‚ JB HI-FI now has 141 stores (Australia: 131
Premium Retailing Sales Brand
IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
Premium Tobacco Nicotine Marketing
Unit 3‚ assignment 3 Marketing Mix Marketing mix for portable wireless phone chargers. Target audience is teenagers with mobile phones. Used to recharge phones when out‚ without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 P’s; Product‚ Place‚ Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called WireCharge
Free Mobile phone Marketing
Process Design for Riordan Manufacturing‚ China Blo Jo University of Phoenix-Houston Campus Operations Management OPS/571 Dr. Alex Kadrie February 18‚ 2010 Process Design for Riordan Manufacturing‚ China The Riordan Manufacturing Plant in Hangzhou‚ China as part of their relocation effort‚ have undertaken an intense operation to modernize and upgrade the manufacturing process for the electric fans. An analysis of the manufacturing processes indicated roadblocks and loopholes in the system
Premium
Presentation 4.1 Data Interpretation 4.2 Data Analysis 4.3 The Data Collection Procedure CHAPTER FIVE 5.0 Summary and Observation 5.1 Conclusion 5.2 Recommendation CHAPTER ONE 1.0 INTRODUCTION A manufacturing company is a company that is engaged in the transformation and conversion of raw materials (inputs) into finished product known as outputs. Economics wise‚ manufacturing could be said to be the second stage of production. Therefore‚ a manufacturing company turns raw materials or an input into finished
Premium Debt Credit Credit rating
Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. In our point of view Colgate management is using very
Premium Marketing
Running head: RIORDAN INTERNATIONAL BUSINESS International Business Legal Issues Riordan Manufacturing University of Phoenix BUS415 Business Law Scott Waddell Riordan Manufacturing is an industry leader in plastic injection molding with plants in Georgia‚ Michigan and now China. With the company’s expansion into a global market‚ the electronic commerce (e-business) will be a beneficial form of commerce that is currently flourishing in the modern world of global business. The Internet
Premium
Dakota Office Products Case Analysis BUSA 5061: Accounting For Managerial Decision-Making November 4‚ 2010 The following analysis is written for Dakota Office Products to evaluate current business operations and recommend future actions necessary to ensure company success. In our analysis of the company we will identify inefficient business practices that have led to the companies first profit loss in its history. We will evaluate the company’s current pricing structure‚ ordering methods
Premium
sex‚ community class and company culture. The marketing mix comprises of the four P- frameworks namely Product‚ Price‚ Place and Promotion. A recent study (Doswell & Gamble‚ 1981) has shown that the product is the main unit of high importance‚ the price is value the product is going to be sold for‚ the place describes how it’s going to be distributed to the market and the promotion involves methods in how the product is marketed. The following shows how the marketing mix can be used to describe
Premium